Anil Ambani, Ratan Tata, Mukesh Ambani, Sunil Mittal and Lakshmi Mittal are some formidable rivals that the Ruias have to contend with

IIPM BEST MBA INSTITUTE

Tony Jesudasan is not someone who is very well known beyond the realm of media and the world of hacks. With an ever ready grin, a smile and a guffaw when required, he has been master minding and handling corporate communications (call it media relations if you want) for the Reliance Group from Delhi for close to two decades. After the famed split of 2005, Jesudasan opted for the younger sibling Anil Ambani. In the course of his tenure as a loyal Ambani lieutenant, Jesudasan has inevitably ruffled a few feathers. But few snort and raise their eyebrows in flashing anger at the mere mention of his name, the way communications managers working for Essar do.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Let’s Feast In India

IIPM PUBLICATION

Uncle Sam has always eyed India as a greener pasture and with the sheen of Wal-Mart’s entry in India, the QSR players’ plans here have been totally overshadowed. With McDonald’s, Pizza Hut, Domino’s and several others being lambasted in their own homes on grounds of obesity and several other issues, India proves to be the ideal hunting ground. QSR players are having a merry time here with certain segments in India now recording higher growth rates than the growth rate in USA. According to industry estimates, growth rate of the pizza market in US is merely 5%, while the Indian market is showing 20% growth. Further on, behemoths like Burger King, Starbucks et al scouting for a franchisee Indian partner to roll out their outlets here. Interestingly though, Starbucks’ Indian safari has been put in stymie on IPR related issues, as Indian entrepreneur Shahnaz Husain is also coming out with a coffee chain, christened as Starstrucks.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM’s Post Graduate programme
This brings us to the second part of this future evolution
IIPM Programs
IIPM Alliances
Teleshopping cuts a sorry ‘figure’!
“If you want it, measure it. If you can’t measure it, forget it”
Adding content to connectivity!
Dreams passed over
To the Highlands of Heaven!

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Pantad med?

IIPM BEST MBA INSTITUTE

The Indian retail business space is being considered the sunrise sector for India Inc; proof being the long queue of corporate biggies waiting to become a part of this growing inferno. Surely, with just 3% of the total retail space being occupied by organised retail players (estimated by Ernst & Young), a lot of promise lies for all on this ammo-splattered stage. While there is no doubt about the bright prospects in the sector, one thing stands out for sure – in the face of so many amateurs who are betting huge on the sector, the older players should not forget their strengths and core focus areas. So there’s Biyani who has perhaps made that horrendous mistake which might just cost him his present remarkable stance in the Indian retail sector. Yes, while scampering in the rat race, Biyani has perhaps forgotten the need to strengthen his flagship ventures.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Radio to the rescue

IIPM PUBLICATION

A country without a name, its borders, unknown, and its citizens ‘lost’, Lost City Radio has Norma, the chief character, playing host to a late night radio show – ‘Lost City Radio’ – a program striving to unite people missing in war with their kin. The insurgency of over a decade, between the government and IL (Illegitimate Legion), an imagined separatist faction (read leftist), has subsided but the clouds remain dark and cast evil tones. It’s amidst these black overtones that in Norma’s radio gig emerges a silver streak. Through her program on the only radio station in existence, she reads out names every Sunday night of people lost or displaced, tortured or dead. Hers is the most familiar diction in this hapless nation, where ten long years have failed to diminish shivers of trauma from post-war syndrome. Nonetheless, a glimmer of hope endures, rendering the radio a messiah of deliverance. Beneath this noble quest however, lies another, rather personal mission. Because for Norma, now in her early forties, hosting ‘Lost City Radio’ means an extended expedition to look for Rey, her lost botanist husband with a penchant for intimacy with the banned IL rebels, whose disappearance about a decade ago serves as a compelling reason for her transmissions on the show.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Is there a ripple effect?

IIPM BEST MBA INSTITUTE

While the real estate boom in India is just beginning to lose some semblance of sanity, the market in the US is in the middle of a decline, after having spiraled ridiculously out of control in the recent past. Mittal of Triveni comments on the situation in the US, “Nationally, the overall outlook seems reasonable: 7% appreciation for 2006 and fl at for 2007. According to the forecast, a third of the nation’s 100 largest metro areas (accounting for 60% of US population) are expected to see modestly falling house prices.”

Around the year 2000, the US Fed had softened its monetary policy considerably in order to boost the economy. This resulted in a massive diversion of funds to the real estate sector, with heavy borrowing from banks. Later on, in the light of the bubble that developed, the Fed went on rate hike spree, increasing interest rates for 16 times in a row. The drop has hit hard. US home building stocks have fallen by over 50% from their peaks in the last two years.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

If history is to be believed, PS3 has great chances against all odds...

MANAGEMENT GURU

How about a free high-definition television and a Hummer ride back home as freebies on a PlayStation3 (PS3) purchase? Awesome it is, but that’s what customers of PS3 got in the UK! But was it an obligation for lack of substantial upgradation on the part of PS3?

Looking at price, PS3 is tagged between $500-$600. Expensive? Yes, when compared to Microsoft ’s Xbox 360 (priced between $300-$400) & Nintendo Wii ($250). But if you weren’t someone who’d ignore quality for price, then here’s more. On the technological front, PS3, with Blu-Ray, Wi-Fi & 60GB HDD, is far ahead of its competitors Xbox 360 (with just 20 GB capacity) and Wii (a mere 512 MB). And now you’d ask – why Blu-Ray? Surely, where we have a gadget that can download videos, we’d desire greater storage – precisely why Blu-Ray is desired, which uses a shorter wavelength laser beam; therefore enabling storage of more data within a given space as compared to the normal ‘red’ laser with longer wavelength used by Xbox 360.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
Management Guru 's Speak on IIPM
IIPM going global
IIPM Management Guru India, Planman Consulting India
Management Guru 's Message
IIPM : EDITORIAL & RESEARCH
The maverick management guru
IIPM Alliances
IIPM Academics : Curriculum
On "IIPM - Arindam Chaudhuri - Planman"

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Who wants tobe a trillionaire?

MANAGEMENT GURU

The annual FICCI-PwC report on the Indian Entertainment and Media sector is out and predicts a staggering CAGR of 18% for this sector by 2011. The report pegs the sector's turnover to touch a whopping Rs.1 trillion at the end of 2011 from the current Rs.437 billion. While the TV industry is projected to grow by 22%, the print media sector will grow at 13%. With over 100 million pay TV homes in the next four years, subscription revenues are supposed to be the biggest boost provider for the idiot box. The Radio is expected to witness a growth of 28% and a cool Rs.17 billion as ad revenues by 2011. Also, 2006 saw 13 FDI proposals getting the green signal by the centre and 22 more are under the government's scrutiny.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
Management Guru 's Speak on IIPM
IIPM going global
IIPM Management Guru India, Planman Consulting India
Management Guru 's Message
IIPM : EDITORIAL & RESEARCH
The maverick management guru
IIPM Alliances
IIPM Academics : Curriculum
On "IIPM - Arindam Chaudhuri - Planman"

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Casting a brutal yet beautiful spell

MANAGEMENT GURU

Flooded by awards from all over, Guillermo del Toro and Alfonso Cuarón sure wouldn’t mind claiming the Oscar for the Best Foreign Language Film and maybe a few more, for after all it is up for 6 Oscars in all! Pan’s Labyrinth teeters between the horrors of reality and the even more horrifying fantasies. The Spanish film is about a girl Ofelia, played by Ivana Baquero, who digs deep into her fairy tales as her mother falls ill and eventually dies in labour, leaving her to the care of the very incarnation of evil– her stepfather. And while grappling with life’s travesties, she discovers an ancient labyrinth where she meets Pan, a faun played by Doug Jones, who helps her return to netherworld where she was once a princess! A story captivating and chilling in equal measures, it deserves the award as it shows Hollywood the way to new heights of creative brilliance.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

There is something strange about Apple.

MANAGEMENT GURU

This is the perfect definition of a niche product that will last as long as the next 'hit' gadget hits the market. We can expect that, as carriers and telephone producers try to differentiate their offer and grab pieces of the market that they will feverishly work on what the next gadget needs to be.

A recent Forrester Research survey on these features show that only 1% of the US cell phone users would want a telephone that has e-mail, internet browsing, music and video playing capability. That’s a market number in Mac territory.

What is remarkable about Apple is the glitz: The well rounded product, the perfect design, the great announcement show. We also have to salute this ability to aggregate... In all – a doubtful future!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
Sick industries?? Who cares!
Is war the mean way to end war?
Fed up with US? Try OSCE...
Welcome to the past...
China’s day out...
Dry floods
Of Chocolates and Teddy Bears
Love in movies, malls and MTV
Look what’s happened to those roses!
The Marketing of love
Even anti-love sells!
Management Guru 's Speak on IIPM

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Empty gestures...

IIPM BEST MBA INSTITUTE

For the Congress & by it as well
The politicisation of the sacrosanct traditions of the Indian freedom struggle has again highlighted a dangerous trend. With the Sonia-led Congress Party stealing the limelight in the recent Satyagraha extravaganza, the focus has shift ed from Mahatma Gandhi’s all inclusive non-violent struggle to official attempts to add halo to Sonia Gandhi’s leadership.

In what was stated to be a party event, Indian official machinery went overdrive in ensuring maximum possible exposure to the event. The significance then rests on the fact that while the official machinery invited leaders of 85 countries, including several noble laureates to participate, almost all the leadership of India’s opposition party was left out. While Congress leaders were present as ‘special delegates’, India’s leading opposition party, the BJP, was conspicuous by its absence.

As the Indian diplomatic machinery was in the fifth gear to ensure maximum global presence in the two-days meet, the move has been summarised by critics as an attempt to give international exposure and coverage to a preferred set of Indian politicians.

Ironically, while Mahatma’s Satyagraha sought to overthrow the British, the legacy has been used to gain political mileage in its worst form.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM andProfessor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM Press Release :- A‘MAZE’ING PAST
Estate’ing the obvious...
IIPM Alliances
IIPM :- Opportunities for those who aim higher
This brings us to the second part of this future evolution
Is Communist leader calling Jyoti Basu the God, beginning of a trend?
Why IIPM’s Course is superior to other MBA/BBA Programme
IIPM Best B-School of India
IIPM’s Post Graduate programme
IIPM Organises “CICERO’S CHALLENGE 2006”
IIPM : Campus Placements

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Performance linked pay

IIPM PUBLICATION

If you thought that was all, hang on... When it comes to the development of employees and their salary revisions, here’s what the functional leaders say — “Connection between employee cost and return on investment is important,” says Aquil Busrai. Furthering the discussion, G. K. Agarwal, Director (HR), NTPC adds, “Companies need to develop explicit linkages of payouts by matching the rewards with levels of performance.” What these leaders are specifically pointing towards is that when it comes to rewarding employees for their performances, there is a sharp differential within the same skill set. Therefore, as return on investment on each employee drives their salary revision and rewards process, and even as companies focus on optimal costs, the HR function needs to develop complex systems to measure the performance of each employee accurately, which is also possible by implementing an HRIS.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Ajay provides his view, “In India, with the booming economy, going out and eating has a huge market

IIPM BEST MBA INSTITUTE

But there surely have been tradeoffs in this ‘delivery’ oriented model, as Domino’s seems to have missed out big time in the sit-and-dine segment; an area where arch rival Pizza Hut from the stable of ‘Yum! Brands’ is stealing the main show. But Ajay, after two years of tasting and testing, is showing signs of paying heed to this trade-off, as Domino’s has now planned to open as many as 45 such sit-anddine outlets across India by the end of 2007. When we posture to him that this is tantamount to breaking the brand image of Domino’s, snap comes the reply, “A unique image of the brand, does not necessarily mean the best business proposition. Domino’s globally has been the best delivery brand for years; and we are not making a departure from this delivery centricity. Our communication and marketing strategy is still sticking to that and we are not confused with our USP.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

ING Vysya

IIPM PUBLICATION

Brand : ING Vysya
Agency : NA
Baseline : Mera Farz

Description: A man returns home from work, and sees his son’s broken bicycle. Then, he sees a picture of his drawn by his son; he then sees his son’s toy car and his toy house. He thinks that he’s just been away a few hours from his family but during that time, his wife and kid must have waited for him and missed him. While he looks at his sleeping son and hugs his wife, he is satisfied that despite staying away from his family, he has fulfilled his responsibilities thanks to ING Vysya.

4ps Take: The positioning is crystal clear – ING Vysya as a trusted name in the insurance service sector. The strategy hits the nail on the head, explaining the clinching benefits of the brand; the financial support your family will avail even if you
aren’t around. The narrative is emotionally appealing and the power idea is to target young professionals – you are never too young to think about insurance, so what are you waiting for?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM :- 4Ps BUSINESS AND MARKETING

INDIA’S FIRST TRULY GLOBAL BUSINESS
& MARKETING MAGAZINE
Editor in Chief: Arindam Chaudhuri (Renowned Management Guru and Economist)
Editor: A. Sandeep
CEO: Abhimanyu Ghosh
Managing Editor: Sutanu Guru
Executive Editor: Aditi Prasad
Features Editor: Prashanto Banerji
Deputy Editor: Amim Ahmed
Senior Editors: Steven Philip Warner, Vareen Gadhoke Ray
Consulting Editor: Monojit Lahiri
Assistant Editors: Manohar G. Lazarus, Namit Sharma
Copy Desk: Neha Gupta, Mansi Goel
Editorial Coordinators: Akansha Pradhan, Meena Shukal
Founder Editor: Malay Chaudhuri

EDITORIAL STAFF
Delhi: Indira Parthasarathy, Anu Gulmohar, Asif Ahmed, Bikram
Keshari Jena, Deepak Patra, Romsha Singh, Vantika Singh, Pooja
Priyadarshini, Surabhi Agarwal, Karan Mehrishi, Siddharth Nahata,
Devdeep Singh, Sreoshi Ghose, Angshuman Paul, Sunanda Roy

Mumbai: R. Prasad, Shashank Shekhar, Karan Karayi, Venus Kuiya
Bangalore: Sourish Ghosh
Chennai: J. Syed Ahmed
Hyderabad: Shyam Sunder Pujala
Kolkata: Tarun Bose

Group Design Director: Satyajit Datta
Chief of Design: Manish Raghav
Sr. Designer: Rajesh Chawla, Dinesh Saini,
Chetan Singh, Sanjeev Jain, Siddharth Kapil
Designer: Kapil Vashist, Jaya Ray,
Priyankar Bhargava, Alpana Aditya
Chief Photographer: Shivay Bhandari
Sr. Photographer: Sujan Singh
Photo Researcher: Varun Pal Singh, Sandeep Wadhwa
Production Manager: Gurudas Mallik Thakur
Production Officer: Udayan Mandal
Production Supervisor : Digember Singh Chauhan

Group Marketing Head: Rajat Thareja

MARKETING & CIRCULATION
Chief Manager Marketing & Sales: Surbhi Pandit Nangia
Vice President South: Debojit Chaudhuri
Associate Vice President Sales: Gaurav Sachdeo
GM SALES: Karni Singh Jhala
DGM Brands to DGM Sales: Swati Sharma
Vice President West: Bhaskoor G Roy
Regional Sales Manager, East: Bhaskar Mojumder
Advertising Sales: Anjana Singh, Nirmal Paul, Mark Rahmi
Lyngdoh, Sophia, Deepika Joshi, Ankur Kalia,Sachin Raina,
Saurabh Kesarwani, Jharna Singh, Surendra Singh, Reet Gwari
Mumbai: Kaushik Das, Shashank, Saimik Sen
Bangalore: Naveen Mallaiah
Chennai: Vijay; Kolkata: Nandini Pal, Sanghamitra Chowdhury
Hyderabad: Gaurav Chandra,

News Stand Sales and Subscriptions
General Manager Circulation: Narendra Budhiraja
Reginal Manager North: Yogesh Shrivastava
Circulation Department: Bhupender Singh Bisht,
Kapil Kaushik, Arindam Das, Rajeev Nayan Sinha, S. Shiva,
Deepika Joshi, K.M. Puttaiah, Sreemanta, Gaganpreet Kaur,
Ballal, C. Shiv Kumar, B.S. Pandey

4PS B&M ONLINE:
Ranjit Singh, Himanshu Negi

For advertisement, subscription, feedback and other queries,
write to publisher@planmanmedia.com
Exclusively Distributed by India Book House Pvt. Ltd. (IBH) at
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Printed at: M.P. Printers, B220, Phase-II, Noida-201 305
Printed and Published by Ashok Bose on behalf of
the owner Dr. M.K. Chaudhuri (Founder of IIPM).
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Published from C-10, Qutab Institutional Area, New Delhi-110016
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An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM News
IIPM going global
IIPM : EDITORIAL & RESEARCH
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...
ABOUT IIPM
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IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
IIPM Publication :- The legendary Hungarian hospitality
IIPM Alliances

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It's all about 'E'nduring 'U'nity!

IIPM BEST MBA INSTITUTE
The accession of the two Balkan countries would increase the total number of countries in EU to 27. That the latest entrants to EU were former communist countries is not so much of problem, as these nations have willingly accepted democracy and are earnestly endeavouring to jettison the baggage of history loaded on their backs. It is well known that at present, the two countries cannot add much to the European economy, because of their weak financial and industrial state. Moreover, the two nascent democracies are deeply afflicted with corruption and will surely take time to adjust to the democratic norms and practices, prevalent in the ‘Old Europe’. However, there is hope that despite all the problems, these countries would be able to evolve into more rule-based societies under the guidance of a ‘supra-state.’ Th ere is no gain saying the fact that the EU is currently grappling with many problems, the primary being the adoption of a constitution.

All said and done, it's now up to the top nations in EU, who will have be more accommodative and accept their poor brethren with open arms and may even have to dish out that extra bit to uplift these poor nations. After all, brotherhood doesn't involve options, isn’t it?!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Links
IIPM Publication :- Facing the challenge
IIPM RANKED AHEAD OF FIVE OF THE IIMS
IIPM Students Life > Campus Placement
IIPM Alliances
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
IIPM Publication :- Electronically Yours
More about IIPM
IIPM Publication :- 'Sidhuism' must prevail !
IIPM Admission > Application Details
IIPM Publication :- Jet Airways to flythe American way...

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM & 4Ps Release :- ‘CAS’e for choice

IIPM PUBLICATION

DTH or Cable CAS? A tough one!
You could well bid adieu to those (not so) good ol’ days of paying up for Sun TV, Raj & Alpha Punjabi (unless of course you are fond of them anyways!). The dawn of year 2007 brought, in its wake, the enforcement of the Conditional Access System (CAS) for certain areas in Delhi, Mumbai & Kolkata. To put it simply, pay channels in these areas would now be available exclusively through set top boxes (STBs).

For the uninitiated, the concept of CAS is integral to both Cable TV and DTH. The major diff erence is that while cable is through wire network, DTH is via satellite, catering directly to the consumer and run by the broadcasters themselves. CAS will eliminate the middleman, as well as the cat fight over TRPs, since actual viewership can now be recorded, making it a boon for advertisers too. Roop Sharma, President, Cable Operators Federation of India says, “Broadcasters are opposing a la carte pricing because it would reveal their actual TRPs and result in subsequent revenue losses.” Also viewers get to choose their channels and pay for them only. The catch, of course, is that there have to be norms to ensure that rival DTH operators provide each others’ channels. Currently Tata Sky offers some Zee channels and Dish TV provides some of Star channels, after a directive by TRAI. Moreover, pricing is still an issue, as there is currently no cap on DTH prices. Recently, TDSAT has even asked TRAI to intervene in the matter. While current packages for DTH are attractive, the users may be in for some rude shocks later on.

If government regulation hasn’t compelled you to go for that STB yet, there’s another option on the way. BSNL is launching the next generation IPTV technology all over India with investments of Rs.8 billion, which will provide internet as well as TV channels through your humble and low-key (not for long!) telephone. Take your pick dear readers, but do ensure you also read what lies between those lines!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Publication :- 'Sidhuism' must prevail !
IIPM Admission > Application Details
IIPM Publication :- Jet Airways to flythe American way...
INDO-AFGHAN TIES
IIPM Students Life > Campus Placement
IIPM Academics : Global Outreach Program
IIPM Students Life > Campus Resources
Story About IIPM-The Indian Institute of Planning and Management
IIPM Students Life > Campus Placement
IIPM-News Websites
Q: We are a company that is growing fast, and we’ve started to ...
IIPM Alliances

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Sony dares to ring in South Korea

IIPM BEST MBA INSTITUTE
Seeking to make inroads in the highly competitive South Korean handset market, Sony Ericsson is negotiating a deal with SK Telecom, South Korea’s top mobile telecommunication service provider by number of subscribers. Sony Ericsson has agreed to adopt Wireless Internet Platform for Interoperability on its products. At present, the South Korean market is dominated by domestic handset makers, Samsung Electronics and LG Electronics. Motorola is the only foreign brand selling handsets in South Korea after Nokia exited in early 2003. This move from Sony Ericsson would infuse some competition in the South Korean telecom market.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Tune in Moto

BRAND : Motorola
HEADLINE : Tune in Moto
BASELINE : Enjoy FM on the move.
AGENCY : O&M

4Ps TAKE : It’s radio ga-ga all the way, and FM power has become yet another way of enticing mobile customers. The latest Motorola ad is no exception and displays all its models offering one USP: The FM feature! The target audience is clear: The youth, who want to be musically-mobile all the time (be it on long walks or waiting for their boy/girl friend to turn up)! Of course, with the faithful brand ambassador Aby baby around, you can be assured for some eye-candy; Abhishek wows yet again in a stunning shot where he’s clearly grooving to music. Crystal clear communication: Motorola’s FM feature. Not to forget a special mention of the recently launched MOTOFLIPW220. Say hello to FM-loaded Moto!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM : WHAT’S SECURITISATION?

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Met Life today?

IIPM BEST MBA INSTITUTE

The Indian insurance market is on fire and MetLife has ambitious plans!
Like hoards of other global majors, this US-based insurance biggie entered India in 2001, after the insurance sector was liberalised. The difference today is that this insurance major has upped its ante in the Indian market by launching an aggressive expansion plan, pumping in a cool $100 million as capital. The news comes as no surprise given that globally MetLife Inc. is targeting 15% of its total income to come from its international operations, specifically India and China. To grow at a faster pace in India, MetLife has adopted the mantra of vigorous expansion.

Working towards getting 5 million customers by 2010, MetLife India is focussing on expansions through institutional tie-ups. Its most recent teaming up with UTI Bank for its bancassurance channel, is expected to further strengthen MetLife’s national footprint. 4Ps B&M spoke with Gaurav Suri, Director-Marketing, MetLife Insurance, India, to get an inside perspective on MetLife’s India plan.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)