If history is to be believed, PS3 has great chances against all odds...

MANAGEMENT GURU

How about a free high-definition television and a Hummer ride back home as freebies on a PlayStation3 (PS3) purchase? Awesome it is, but that’s what customers of PS3 got in the UK! But was it an obligation for lack of substantial upgradation on the part of PS3?

Looking at price, PS3 is tagged between $500-$600. Expensive? Yes, when compared to Microsoft ’s Xbox 360 (priced between $300-$400) & Nintendo Wii ($250). But if you weren’t someone who’d ignore quality for price, then here’s more. On the technological front, PS3, with Blu-Ray, Wi-Fi & 60GB HDD, is far ahead of its competitors Xbox 360 (with just 20 GB capacity) and Wii (a mere 512 MB). And now you’d ask – why Blu-Ray? Surely, where we have a gadget that can download videos, we’d desire greater storage – precisely why Blu-Ray is desired, which uses a shorter wavelength laser beam; therefore enabling storage of more data within a given space as compared to the normal ‘red’ laser with longer wavelength used by Xbox 360.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)