There is something strange about Apple.

MANAGEMENT GURU

This is the perfect definition of a niche product that will last as long as the next 'hit' gadget hits the market. We can expect that, as carriers and telephone producers try to differentiate their offer and grab pieces of the market that they will feverishly work on what the next gadget needs to be.

A recent Forrester Research survey on these features show that only 1% of the US cell phone users would want a telephone that has e-mail, internet browsing, music and video playing capability. That’s a market number in Mac territory.

What is remarkable about Apple is the glitz: The well rounded product, the perfect design, the great announcement show. We also have to salute this ability to aggregate... In all – a doubtful future!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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