ING Vysya

IIPM PUBLICATION

Brand : ING Vysya
Agency : NA
Baseline : Mera Farz

Description: A man returns home from work, and sees his son’s broken bicycle. Then, he sees a picture of his drawn by his son; he then sees his son’s toy car and his toy house. He thinks that he’s just been away a few hours from his family but during that time, his wife and kid must have waited for him and missed him. While he looks at his sleeping son and hugs his wife, he is satisfied that despite staying away from his family, he has fulfilled his responsibilities thanks to ING Vysya.

4ps Take: The positioning is crystal clear – ING Vysya as a trusted name in the insurance service sector. The strategy hits the nail on the head, explaining the clinching benefits of the brand; the financial support your family will avail even if you
aren’t around. The narrative is emotionally appealing and the power idea is to target young professionals – you are never too young to think about insurance, so what are you waiting for?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)