IIPM Publication :- 'Sidhuism' must prevail !
IIPM BEST MBA INSTITUTE
Sidhu’s decision to take up commentator’s job was as strange and sudden as his metamorphosis into a wonderful stroke player. In his initial days, he would dread the camera he had to face after scoring a century. He would muster enough courage to barely mumble a few words of thanks. But he sincerely worked on improving his diction, delivery and vocabulary, just as he had strived from being a ‘strokeless wonder’ into a ‘sixer Sidhu’.
As a TV personality, Sidhu’s rustic and earthy style endeared him to the audience, who were somewhat bored with the monotony of suave and sophisticated commentary by Harsha Bhogle and Sunil Gavaskar. He developed his own distinct style by literally converting Punjabi idioms into English or using their closest parallels. His unique style is popularly identified as ‘Sidhuism’.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
Sidhu’s decision to take up commentator’s job was as strange and sudden as his metamorphosis into a wonderful stroke player. In his initial days, he would dread the camera he had to face after scoring a century. He would muster enough courage to barely mumble a few words of thanks. But he sincerely worked on improving his diction, delivery and vocabulary, just as he had strived from being a ‘strokeless wonder’ into a ‘sixer Sidhu’.
As a TV personality, Sidhu’s rustic and earthy style endeared him to the audience, who were somewhat bored with the monotony of suave and sophisticated commentary by Harsha Bhogle and Sunil Gavaskar. He developed his own distinct style by literally converting Punjabi idioms into English or using their closest parallels. His unique style is popularly identified as ‘Sidhuism’.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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