We want to reach all the segments of textile and various demographic of customers...
IIPM BEST MBA INSTITUTE
For example, we have Amitabh Bachchan for Reid & Taylor and Sushmita Sen for Carmichael House. Till now, we have been able to associate the brand with customers well. In future also, we plan to rope in more such celebrities whom we think fit our brands. And at the same time, we would like to associate with such events that match with our brand.” So it is ‘no surprise’ that last year Reid & Taylor sponsored InstaSnooker Tournament 2005, in Mumbai. Apart from banking on the celebrity sheen and events, the company is now going great guns in opening retail outlets. Carmichael House has recently opened up exorbitant twenty-four new stores and has set a stupendous turnover target of Rs.1 billion by the end of this fiscal year. It also plans exports to the US and UK which are the major markets.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
For example, we have Amitabh Bachchan for Reid & Taylor and Sushmita Sen for Carmichael House. Till now, we have been able to associate the brand with customers well. In future also, we plan to rope in more such celebrities whom we think fit our brands. And at the same time, we would like to associate with such events that match with our brand.” So it is ‘no surprise’ that last year Reid & Taylor sponsored InstaSnooker Tournament 2005, in Mumbai. Apart from banking on the celebrity sheen and events, the company is now going great guns in opening retail outlets. Carmichael House has recently opened up exorbitant twenty-four new stores and has set a stupendous turnover target of Rs.1 billion by the end of this fiscal year. It also plans exports to the US and UK which are the major markets.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
posted by Surender @ 3:58 PM
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