Sony dares to ring in South Korea

IIPM BEST MBA INSTITUTE
Seeking to make inroads in the highly competitive South Korean handset market, Sony Ericsson is negotiating a deal with SK Telecom, South Korea’s top mobile telecommunication service provider by number of subscribers. Sony Ericsson has agreed to adopt Wireless Internet Platform for Interoperability on its products. At present, the South Korean market is dominated by domestic handset makers, Samsung Electronics and LG Electronics. Motorola is the only foreign brand selling handsets in South Korea after Nokia exited in early 2003. This move from Sony Ericsson would infuse some competition in the South Korean telecom market.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)