IIPM Publications :- Tobacco and alcohol advertising is banned in India

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Tobacco and alcohol advertising is banned in India. Then how do you justify the ‘Red and White Bravery Awards’ or the ‘Manikchand Filmfare Awards’? Teacher’s Whisky advertises for ‘Teacher’s Achievement Awards’, and Bacardi Advertises its ‘Bacardi Blast Album’. Is such surrogate advertising right when the fact is that tobacco is the second major common cause of death and children start alcohol consumption at an age as early as 14 years?

‘Choice’ was advertised as a birth control pill with iron; however, it contained ingredients, which categorized it as a Scheduled H drug to be given only on prescription. Recently, Wings Pharmaceuticals flooded news channels with advertisements of a drug called ‘Diclowin Plus’, promoting it as an effective medicine for pain relief. However, what it hid from consumers was the fact that if the medicine was taken without a doctor’s prescription (and guidance), it could trigger off peptic ulcers, blood disorders, and ironically, even headaches.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Performance linked pay

IIPM PUBLICATION

If you thought that was all, hang on... When it comes to the development of employees and their salary revisions, here’s what the functional leaders say — “Connection between employee cost and return on investment is important,” says Aquil Busrai. Furthering the discussion, G. K. Agarwal, Director (HR), NTPC adds, “Companies need to develop explicit linkages of payouts by matching the rewards with levels of performance.” What these leaders are specifically pointing towards is that when it comes to rewarding employees for their performances, there is a sharp differential within the same skill set. Therefore, as return on investment on each employee drives their salary revision and rewards process, and even as companies focus on optimal costs, the HR function needs to develop complex systems to measure the performance of each employee accurately, which is also possible by implementing an HRIS.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Ajay provides his view, “In India, with the booming economy, going out and eating has a huge market

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But there surely have been tradeoffs in this ‘delivery’ oriented model, as Domino’s seems to have missed out big time in the sit-and-dine segment; an area where arch rival Pizza Hut from the stable of ‘Yum! Brands’ is stealing the main show. But Ajay, after two years of tasting and testing, is showing signs of paying heed to this trade-off, as Domino’s has now planned to open as many as 45 such sit-anddine outlets across India by the end of 2007. When we posture to him that this is tantamount to breaking the brand image of Domino’s, snap comes the reply, “A unique image of the brand, does not necessarily mean the best business proposition. Domino’s globally has been the best delivery brand for years; and we are not making a departure from this delivery centricity. Our communication and marketing strategy is still sticking to that and we are not confused with our USP.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

ING Vysya

IIPM PUBLICATION

Brand : ING Vysya
Agency : NA
Baseline : Mera Farz

Description: A man returns home from work, and sees his son’s broken bicycle. Then, he sees a picture of his drawn by his son; he then sees his son’s toy car and his toy house. He thinks that he’s just been away a few hours from his family but during that time, his wife and kid must have waited for him and missed him. While he looks at his sleeping son and hugs his wife, he is satisfied that despite staying away from his family, he has fulfilled his responsibilities thanks to ING Vysya.

4ps Take: The positioning is crystal clear – ING Vysya as a trusted name in the insurance service sector. The strategy hits the nail on the head, explaining the clinching benefits of the brand; the financial support your family will avail even if you
aren’t around. The narrative is emotionally appealing and the power idea is to target young professionals – you are never too young to think about insurance, so what are you waiting for?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM :- 4Ps BUSINESS AND MARKETING

INDIA’S FIRST TRULY GLOBAL BUSINESS
& MARKETING MAGAZINE
Editor in Chief: Arindam Chaudhuri (Renowned Management Guru and Economist)
Editor: A. Sandeep
CEO: Abhimanyu Ghosh
Managing Editor: Sutanu Guru
Executive Editor: Aditi Prasad
Features Editor: Prashanto Banerji
Deputy Editor: Amim Ahmed
Senior Editors: Steven Philip Warner, Vareen Gadhoke Ray
Consulting Editor: Monojit Lahiri
Assistant Editors: Manohar G. Lazarus, Namit Sharma
Copy Desk: Neha Gupta, Mansi Goel
Editorial Coordinators: Akansha Pradhan, Meena Shukal
Founder Editor: Malay Chaudhuri

EDITORIAL STAFF
Delhi: Indira Parthasarathy, Anu Gulmohar, Asif Ahmed, Bikram
Keshari Jena, Deepak Patra, Romsha Singh, Vantika Singh, Pooja
Priyadarshini, Surabhi Agarwal, Karan Mehrishi, Siddharth Nahata,
Devdeep Singh, Sreoshi Ghose, Angshuman Paul, Sunanda Roy

Mumbai: R. Prasad, Shashank Shekhar, Karan Karayi, Venus Kuiya
Bangalore: Sourish Ghosh
Chennai: J. Syed Ahmed
Hyderabad: Shyam Sunder Pujala
Kolkata: Tarun Bose

Group Design Director: Satyajit Datta
Chief of Design: Manish Raghav
Sr. Designer: Rajesh Chawla, Dinesh Saini,
Chetan Singh, Sanjeev Jain, Siddharth Kapil
Designer: Kapil Vashist, Jaya Ray,
Priyankar Bhargava, Alpana Aditya
Chief Photographer: Shivay Bhandari
Sr. Photographer: Sujan Singh
Photo Researcher: Varun Pal Singh, Sandeep Wadhwa
Production Manager: Gurudas Mallik Thakur
Production Officer: Udayan Mandal
Production Supervisor : Digember Singh Chauhan

Group Marketing Head: Rajat Thareja

MARKETING & CIRCULATION
Chief Manager Marketing & Sales: Surbhi Pandit Nangia
Vice President South: Debojit Chaudhuri
Associate Vice President Sales: Gaurav Sachdeo
GM SALES: Karni Singh Jhala
DGM Brands to DGM Sales: Swati Sharma
Vice President West: Bhaskoor G Roy
Regional Sales Manager, East: Bhaskar Mojumder
Advertising Sales: Anjana Singh, Nirmal Paul, Mark Rahmi
Lyngdoh, Sophia, Deepika Joshi, Ankur Kalia,Sachin Raina,
Saurabh Kesarwani, Jharna Singh, Surendra Singh, Reet Gwari
Mumbai: Kaushik Das, Shashank, Saimik Sen
Bangalore: Naveen Mallaiah
Chennai: Vijay; Kolkata: Nandini Pal, Sanghamitra Chowdhury
Hyderabad: Gaurav Chandra,

News Stand Sales and Subscriptions
General Manager Circulation: Narendra Budhiraja
Reginal Manager North: Yogesh Shrivastava
Circulation Department: Bhupender Singh Bisht,
Kapil Kaushik, Arindam Das, Rajeev Nayan Sinha, S. Shiva,
Deepika Joshi, K.M. Puttaiah, Sreemanta, Gaganpreet Kaur,
Ballal, C. Shiv Kumar, B.S. Pandey

4PS B&M ONLINE:
Ranjit Singh, Himanshu Negi

For advertisement, subscription, feedback and other queries,
write to publisher@planmanmedia.com
Exclusively Distributed by India Book House Pvt. Ltd. (IBH) at
Mumbai, Delhi, Ahmedabad, Kolkata, Pune, Chennai, Bangalore,
Hyderabad, Chandigarh, Trivandrum
For editorial queries: edit@planmanmedia.com
Printed at: M.P. Printers, B220, Phase-II, Noida-201 305
Printed and Published by Ashok Bose on behalf of
the owner Dr. M.K. Chaudhuri (Founder of IIPM).
Editor: A. Sandeep
Published from C-10, Qutab Institutional Area, New Delhi-110016
Visit us at: www.4psbusinessandmarketing.com

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It's all about 'E'nduring 'U'nity!

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The accession of the two Balkan countries would increase the total number of countries in EU to 27. That the latest entrants to EU were former communist countries is not so much of problem, as these nations have willingly accepted democracy and are earnestly endeavouring to jettison the baggage of history loaded on their backs. It is well known that at present, the two countries cannot add much to the European economy, because of their weak financial and industrial state. Moreover, the two nascent democracies are deeply afflicted with corruption and will surely take time to adjust to the democratic norms and practices, prevalent in the ‘Old Europe’. However, there is hope that despite all the problems, these countries would be able to evolve into more rule-based societies under the guidance of a ‘supra-state.’ Th ere is no gain saying the fact that the EU is currently grappling with many problems, the primary being the adoption of a constitution.

All said and done, it's now up to the top nations in EU, who will have be more accommodative and accept their poor brethren with open arms and may even have to dish out that extra bit to uplift these poor nations. After all, brotherhood doesn't involve options, isn’t it?!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM & 4Ps Release :- ‘CAS’e for choice

IIPM PUBLICATION

DTH or Cable CAS? A tough one!
You could well bid adieu to those (not so) good ol’ days of paying up for Sun TV, Raj & Alpha Punjabi (unless of course you are fond of them anyways!). The dawn of year 2007 brought, in its wake, the enforcement of the Conditional Access System (CAS) for certain areas in Delhi, Mumbai & Kolkata. To put it simply, pay channels in these areas would now be available exclusively through set top boxes (STBs).

For the uninitiated, the concept of CAS is integral to both Cable TV and DTH. The major diff erence is that while cable is through wire network, DTH is via satellite, catering directly to the consumer and run by the broadcasters themselves. CAS will eliminate the middleman, as well as the cat fight over TRPs, since actual viewership can now be recorded, making it a boon for advertisers too. Roop Sharma, President, Cable Operators Federation of India says, “Broadcasters are opposing a la carte pricing because it would reveal their actual TRPs and result in subsequent revenue losses.” Also viewers get to choose their channels and pay for them only. The catch, of course, is that there have to be norms to ensure that rival DTH operators provide each others’ channels. Currently Tata Sky offers some Zee channels and Dish TV provides some of Star channels, after a directive by TRAI. Moreover, pricing is still an issue, as there is currently no cap on DTH prices. Recently, TDSAT has even asked TRAI to intervene in the matter. While current packages for DTH are attractive, the users may be in for some rude shocks later on.

If government regulation hasn’t compelled you to go for that STB yet, there’s another option on the way. BSNL is launching the next generation IPTV technology all over India with investments of Rs.8 billion, which will provide internet as well as TV channels through your humble and low-key (not for long!) telephone. Take your pick dear readers, but do ensure you also read what lies between those lines!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Sony dares to ring in South Korea

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Seeking to make inroads in the highly competitive South Korean handset market, Sony Ericsson is negotiating a deal with SK Telecom, South Korea’s top mobile telecommunication service provider by number of subscribers. Sony Ericsson has agreed to adopt Wireless Internet Platform for Interoperability on its products. At present, the South Korean market is dominated by domestic handset makers, Samsung Electronics and LG Electronics. Motorola is the only foreign brand selling handsets in South Korea after Nokia exited in early 2003. This move from Sony Ericsson would infuse some competition in the South Korean telecom market.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Tune in Moto

BRAND : Motorola
HEADLINE : Tune in Moto
BASELINE : Enjoy FM on the move.
AGENCY : O&M

4Ps TAKE : It’s radio ga-ga all the way, and FM power has become yet another way of enticing mobile customers. The latest Motorola ad is no exception and displays all its models offering one USP: The FM feature! The target audience is clear: The youth, who want to be musically-mobile all the time (be it on long walks or waiting for their boy/girl friend to turn up)! Of course, with the faithful brand ambassador Aby baby around, you can be assured for some eye-candy; Abhishek wows yet again in a stunning shot where he’s clearly grooving to music. Crystal clear communication: Motorola’s FM feature. Not to forget a special mention of the recently launched MOTOFLIPW220. Say hello to FM-loaded Moto!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Met Life today?

IIPM BEST MBA INSTITUTE

The Indian insurance market is on fire and MetLife has ambitious plans!
Like hoards of other global majors, this US-based insurance biggie entered India in 2001, after the insurance sector was liberalised. The difference today is that this insurance major has upped its ante in the Indian market by launching an aggressive expansion plan, pumping in a cool $100 million as capital. The news comes as no surprise given that globally MetLife Inc. is targeting 15% of its total income to come from its international operations, specifically India and China. To grow at a faster pace in India, MetLife has adopted the mantra of vigorous expansion.

Working towards getting 5 million customers by 2010, MetLife India is focussing on expansions through institutional tie-ups. Its most recent teaming up with UTI Bank for its bancassurance channel, is expected to further strengthen MetLife’s national footprint. 4Ps B&M spoke with Gaurav Suri, Director-Marketing, MetLife Insurance, India, to get an inside perspective on MetLife’s India plan.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)