There is something strange about Apple.

MANAGEMENT GURU

This is the perfect definition of a niche product that will last as long as the next 'hit' gadget hits the market. We can expect that, as carriers and telephone producers try to differentiate their offer and grab pieces of the market that they will feverishly work on what the next gadget needs to be.

A recent Forrester Research survey on these features show that only 1% of the US cell phone users would want a telephone that has e-mail, internet browsing, music and video playing capability. That’s a market number in Mac territory.

What is remarkable about Apple is the glitz: The well rounded product, the perfect design, the great announcement show. We also have to salute this ability to aggregate... In all – a doubtful future!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
Sick industries?? Who cares!
Is war the mean way to end war?
Fed up with US? Try OSCE...
Welcome to the past...
China’s day out...
Dry floods
Of Chocolates and Teddy Bears
Love in movies, malls and MTV
Look what’s happened to those roses!
The Marketing of love
Even anti-love sells!
Management Guru 's Speak on IIPM

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Empty gestures...

IIPM BEST MBA INSTITUTE

For the Congress & by it as well
The politicisation of the sacrosanct traditions of the Indian freedom struggle has again highlighted a dangerous trend. With the Sonia-led Congress Party stealing the limelight in the recent Satyagraha extravaganza, the focus has shift ed from Mahatma Gandhi’s all inclusive non-violent struggle to official attempts to add halo to Sonia Gandhi’s leadership.

In what was stated to be a party event, Indian official machinery went overdrive in ensuring maximum possible exposure to the event. The significance then rests on the fact that while the official machinery invited leaders of 85 countries, including several noble laureates to participate, almost all the leadership of India’s opposition party was left out. While Congress leaders were present as ‘special delegates’, India’s leading opposition party, the BJP, was conspicuous by its absence.

As the Indian diplomatic machinery was in the fifth gear to ensure maximum global presence in the two-days meet, the move has been summarised by critics as an attempt to give international exposure and coverage to a preferred set of Indian politicians.

Ironically, while Mahatma’s Satyagraha sought to overthrow the British, the legacy has been used to gain political mileage in its worst form.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM andProfessor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM Press Release :- A‘MAZE’ING PAST
Estate’ing the obvious...
IIPM Alliances
IIPM :- Opportunities for those who aim higher
This brings us to the second part of this future evolution
Is Communist leader calling Jyoti Basu the God, beginning of a trend?
Why IIPM’s Course is superior to other MBA/BBA Programme
IIPM Best B-School of India
IIPM’s Post Graduate programme
IIPM Organises “CICERO’S CHALLENGE 2006”
IIPM : Campus Placements

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Performance linked pay

IIPM PUBLICATION

If you thought that was all, hang on... When it comes to the development of employees and their salary revisions, here’s what the functional leaders say — “Connection between employee cost and return on investment is important,” says Aquil Busrai. Furthering the discussion, G. K. Agarwal, Director (HR), NTPC adds, “Companies need to develop explicit linkages of payouts by matching the rewards with levels of performance.” What these leaders are specifically pointing towards is that when it comes to rewarding employees for their performances, there is a sharp differential within the same skill set. Therefore, as return on investment on each employee drives their salary revision and rewards process, and even as companies focus on optimal costs, the HR function needs to develop complex systems to measure the performance of each employee accurately, which is also possible by implementing an HRIS.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Ajay provides his view, “In India, with the booming economy, going out and eating has a huge market

IIPM BEST MBA INSTITUTE

But there surely have been tradeoffs in this ‘delivery’ oriented model, as Domino’s seems to have missed out big time in the sit-and-dine segment; an area where arch rival Pizza Hut from the stable of ‘Yum! Brands’ is stealing the main show. But Ajay, after two years of tasting and testing, is showing signs of paying heed to this trade-off, as Domino’s has now planned to open as many as 45 such sit-anddine outlets across India by the end of 2007. When we posture to him that this is tantamount to breaking the brand image of Domino’s, snap comes the reply, “A unique image of the brand, does not necessarily mean the best business proposition. Domino’s globally has been the best delivery brand for years; and we are not making a departure from this delivery centricity. Our communication and marketing strategy is still sticking to that and we are not confused with our USP.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

ING Vysya

IIPM PUBLICATION

Brand : ING Vysya
Agency : NA
Baseline : Mera Farz

Description: A man returns home from work, and sees his son’s broken bicycle. Then, he sees a picture of his drawn by his son; he then sees his son’s toy car and his toy house. He thinks that he’s just been away a few hours from his family but during that time, his wife and kid must have waited for him and missed him. While he looks at his sleeping son and hugs his wife, he is satisfied that despite staying away from his family, he has fulfilled his responsibilities thanks to ING Vysya.

4ps Take: The positioning is crystal clear – ING Vysya as a trusted name in the insurance service sector. The strategy hits the nail on the head, explaining the clinching benefits of the brand; the financial support your family will avail even if you
aren’t around. The narrative is emotionally appealing and the power idea is to target young professionals – you are never too young to think about insurance, so what are you waiting for?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)