New directors with new touch capture the scene
Management Guru Arindam Chaudhuri Dean Business School IIPM
Kerala films: New Directions
Amid many crises in the Malayalam film industry, there are silver clouds on the “silver” screen. An energetic batch of new generation directors is busy giving Malayalam cinema a new direction. In 2010, more than 40 per cent of the films (37 out of 89) were directed by fresh, young directors, and the trend continues in 2011 also.
Vysakh, Thomson, Mamas, Vineeth Sreenivasan, Martin Prakkatt and Mohan Raghavan are some of the names to reckon with. “They try to break the ‘over-used’ pattern of the Malayalam films. They are tech savvy, have a grasp over world cinema and their approach is modern. This reflects in the content of their films,” says Rafeeq Ahamed, state award winner film lyricist and poet.
In both the commercial and the parallel cinema realms, the new entrants have embossed their mark. Mega stars like Mammootty, Mohanlal and super star Dileep are willing to work with them. The Mammotty starrer Pokkiriraja, directed by Vysakh, became a super hit in 2010. The blockbusters such as Karyasthan, Malarvadi Arts Club, Pappy Appachaa, and Best Actor were also the ventures of the new entrants. It will not be wrong to say that Dileep, after a series of flops, succeeded in re-capturing his status and market value through the films of new directors Thomson (Karyasthan) and Mamas (Pappy Appachaa).
The new directors made a drastic change in theme and the structure of the films. The old concepts of family stories gave way to new generation relationships and alienation of the city life. Chithrasoothram, the experimental film that was invited to many international film festivals, was directed by Vipin Vijay, a new face in the industry.
But the new entrants face some challenges also. It’s not easy for them to get screens since the cinema hall owners want to play safe most of the times and would go for only the so-called ‘hit makers’. “Most of the newcomers find it difficult to survive. Some commercially successful thrillers which are praised for novelty are just weak imitations of some well-known foreign movies,” says young director Varghese Antony.
Nevertheless, the commercial success of their films has convinced the theatre owners and they are now ready to accommodate their films too. The advent of multiplexes has also helped.
For More IIPM Info, Visit below mentioned IIPM articles.
Arindam Chaudhuri is Delhi franchise holder for i1 Super Series
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
IIPM Excom Prof Rajita Chaudhuri
"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
IIPM Mumbai Campus
Kerala films: New Directions
Amid many crises in the Malayalam film industry, there are silver clouds on the “silver” screen. An energetic batch of new generation directors is busy giving Malayalam cinema a new direction. In 2010, more than 40 per cent of the films (37 out of 89) were directed by fresh, young directors, and the trend continues in 2011 also.
Vysakh, Thomson, Mamas, Vineeth Sreenivasan, Martin Prakkatt and Mohan Raghavan are some of the names to reckon with. “They try to break the ‘over-used’ pattern of the Malayalam films. They are tech savvy, have a grasp over world cinema and their approach is modern. This reflects in the content of their films,” says Rafeeq Ahamed, state award winner film lyricist and poet.
In both the commercial and the parallel cinema realms, the new entrants have embossed their mark. Mega stars like Mammootty, Mohanlal and super star Dileep are willing to work with them. The Mammotty starrer Pokkiriraja, directed by Vysakh, became a super hit in 2010. The blockbusters such as Karyasthan, Malarvadi Arts Club, Pappy Appachaa, and Best Actor were also the ventures of the new entrants. It will not be wrong to say that Dileep, after a series of flops, succeeded in re-capturing his status and market value through the films of new directors Thomson (Karyasthan) and Mamas (Pappy Appachaa).
The new directors made a drastic change in theme and the structure of the films. The old concepts of family stories gave way to new generation relationships and alienation of the city life. Chithrasoothram, the experimental film that was invited to many international film festivals, was directed by Vipin Vijay, a new face in the industry.
But the new entrants face some challenges also. It’s not easy for them to get screens since the cinema hall owners want to play safe most of the times and would go for only the so-called ‘hit makers’. “Most of the newcomers find it difficult to survive. Some commercially successful thrillers which are praised for novelty are just weak imitations of some well-known foreign movies,” says young director Varghese Antony.
Nevertheless, the commercial success of their films has convinced the theatre owners and they are now ready to accommodate their films too. The advent of multiplexes has also helped.
For More IIPM Info, Visit below mentioned IIPM articles.
Arindam Chaudhuri is Delhi franchise holder for i1 Super Series
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
IIPM Excom Prof Rajita Chaudhuri
"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
IIPM Mumbai Campus
Labels: Director, Film, IIPM, Kerala
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