Paradigm Shifts 3D/4D Flims: Dawn Of a New Dimension
IIPM: What is E-PAT?
"Chota Chetan" may have been years back, but a whole new generation of movie watchers in India is getting ready to embrace 3D; if only those glasses would stay on!
"Avatar" apparently was the most pirated movie (according to a file sharing blog) of 2010. Ironically, James Cameron had made the movie in 3D and sparked off a mad rush to release 3D movies in the hope that people would be forced to watch the film in the theatre for the complete experience. The technology is in a fairly nascent stage in India, seeing a revival only post “Avatar”, a quarter of a century after the Malayalam film “My Dear Kuttichathan” became the first Indian 3D film. With Hollywood pushing 3D as the next big revolution for reviving both creative and commercial fortunes, the Indian audience in the last couple of years have been fed some good fare – “Toy Story 3”, “How To Train Your Dragon”. And the wheel seems to have come full circle with “My Dear Kuttichathan” being released in digital 3D on December 24.
The upshot of such fervent activity has been increasing awareness and the willingness to experiment with the technology. But while on one hand, some critics rave about the experience 3D adds, some others remain staunchly against it (“It adds nothing essential to the moviegoing experience” wrote Roger Ebert in Newsweek earlier this year). The technology’s evolution will have a huge role to play in how mainstream it gets. Richard Corliss had written in Time magazine back in 2009, “Until we’re in the post-goggles stage of 3D, the format will be less a dominant form of movie watching than a theme park attraction.” Those of us who were fumbling for our glasses while watching “Avatar” here in India will surely concur. But despite the threats, one thing is for sure though – the third dimension is here to stay. Dippesh Jain, New Business Development Manager (Digital) at Sony Pictures Home Entertainment tells TSI, “One of the main reasons why only a few 3D films were available is because of lack of technology. Now with hardware and software being made available, the attempt is to bring 3D movies to every home.” And there might as well be a fourth dimension added to it in the future. If you happen to visit a Funmax cinema in Bangalore or Hyderabad you’ll not just be treated to 4D cinema; where you get to exercise all your senses – like smelling a flower or having water splashed on your face. Hollywood is yet to make full blown 4D movies but the day shouldn’t be too far off.
A technologically curious audience and willingness of home grown films to experiment with the format may well decide the future of 3D and 4D in India. And with gadgets (3D computer screens, phones and TV sets) that promise to transfer 3D right into your home, those pirated downloads of “Avatar” may have a screen worthy of them, after all!
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
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"Thorns to Competition" amongst the top 10 best sellers of the week.
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'Thorns to Competition' - You can order your copy online from here
IIPM, GURGAON
"Chota Chetan" may have been years back, but a whole new generation of movie watchers in India is getting ready to embrace 3D; if only those glasses would stay on!
"Avatar" apparently was the most pirated movie (according to a file sharing blog) of 2010. Ironically, James Cameron had made the movie in 3D and sparked off a mad rush to release 3D movies in the hope that people would be forced to watch the film in the theatre for the complete experience. The technology is in a fairly nascent stage in India, seeing a revival only post “Avatar”, a quarter of a century after the Malayalam film “My Dear Kuttichathan” became the first Indian 3D film. With Hollywood pushing 3D as the next big revolution for reviving both creative and commercial fortunes, the Indian audience in the last couple of years have been fed some good fare – “Toy Story 3”, “How To Train Your Dragon”. And the wheel seems to have come full circle with “My Dear Kuttichathan” being released in digital 3D on December 24.
The upshot of such fervent activity has been increasing awareness and the willingness to experiment with the technology. But while on one hand, some critics rave about the experience 3D adds, some others remain staunchly against it (“It adds nothing essential to the moviegoing experience” wrote Roger Ebert in Newsweek earlier this year). The technology’s evolution will have a huge role to play in how mainstream it gets. Richard Corliss had written in Time magazine back in 2009, “Until we’re in the post-goggles stage of 3D, the format will be less a dominant form of movie watching than a theme park attraction.” Those of us who were fumbling for our glasses while watching “Avatar” here in India will surely concur. But despite the threats, one thing is for sure though – the third dimension is here to stay. Dippesh Jain, New Business Development Manager (Digital) at Sony Pictures Home Entertainment tells TSI, “One of the main reasons why only a few 3D films were available is because of lack of technology. Now with hardware and software being made available, the attempt is to bring 3D movies to every home.” And there might as well be a fourth dimension added to it in the future. If you happen to visit a Funmax cinema in Bangalore or Hyderabad you’ll not just be treated to 4D cinema; where you get to exercise all your senses – like smelling a flower or having water splashed on your face. Hollywood is yet to make full blown 4D movies but the day shouldn’t be too far off.
A technologically curious audience and willingness of home grown films to experiment with the format may well decide the future of 3D and 4D in India. And with gadgets (3D computer screens, phones and TV sets) that promise to transfer 3D right into your home, those pirated downloads of “Avatar” may have a screen worthy of them, after all!
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill
"Thorns to Competition" amongst the top 10 best sellers of the week.
'Thorns to Competition' - You can order your copy online from here
IIPM, GURGAON
Labels: 3D, 4D, Chota-Chetan, IIPM, Movie
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
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