IIPM :- 4Ps BUSINESS AND MARKETING

INDIA’S FIRST TRULY GLOBAL BUSINESS
& MARKETING MAGAZINE
Editor in Chief: Arindam Chaudhuri (Renowned Management Guru and Economist)
Editor: A. Sandeep
CEO: Abhimanyu Ghosh
Managing Editor: Sutanu Guru
Executive Editor: Aditi Prasad
Features Editor: Prashanto Banerji
Deputy Editor: Amim Ahmed
Senior Editors: Steven Philip Warner, Vareen Gadhoke Ray
Consulting Editor: Monojit Lahiri
Assistant Editors: Manohar G. Lazarus, Namit Sharma
Copy Desk: Neha Gupta, Mansi Goel
Editorial Coordinators: Akansha Pradhan, Meena Shukal
Founder Editor: Malay Chaudhuri

EDITORIAL STAFF
Delhi: Indira Parthasarathy, Anu Gulmohar, Asif Ahmed, Bikram
Keshari Jena, Deepak Patra, Romsha Singh, Vantika Singh, Pooja
Priyadarshini, Surabhi Agarwal, Karan Mehrishi, Siddharth Nahata,
Devdeep Singh, Sreoshi Ghose, Angshuman Paul, Sunanda Roy

Mumbai: R. Prasad, Shashank Shekhar, Karan Karayi, Venus Kuiya
Bangalore: Sourish Ghosh
Chennai: J. Syed Ahmed
Hyderabad: Shyam Sunder Pujala
Kolkata: Tarun Bose

Group Design Director: Satyajit Datta
Chief of Design: Manish Raghav
Sr. Designer: Rajesh Chawla, Dinesh Saini,
Chetan Singh, Sanjeev Jain, Siddharth Kapil
Designer: Kapil Vashist, Jaya Ray,
Priyankar Bhargava, Alpana Aditya
Chief Photographer: Shivay Bhandari
Sr. Photographer: Sujan Singh
Photo Researcher: Varun Pal Singh, Sandeep Wadhwa
Production Manager: Gurudas Mallik Thakur
Production Officer: Udayan Mandal
Production Supervisor : Digember Singh Chauhan

Group Marketing Head: Rajat Thareja

MARKETING & CIRCULATION
Chief Manager Marketing & Sales: Surbhi Pandit Nangia
Vice President South: Debojit Chaudhuri
Associate Vice President Sales: Gaurav Sachdeo
GM SALES: Karni Singh Jhala
DGM Brands to DGM Sales: Swati Sharma
Vice President West: Bhaskoor G Roy
Regional Sales Manager, East: Bhaskar Mojumder
Advertising Sales: Anjana Singh, Nirmal Paul, Mark Rahmi
Lyngdoh, Sophia, Deepika Joshi, Ankur Kalia,Sachin Raina,
Saurabh Kesarwani, Jharna Singh, Surendra Singh, Reet Gwari
Mumbai: Kaushik Das, Shashank, Saimik Sen
Bangalore: Naveen Mallaiah
Chennai: Vijay; Kolkata: Nandini Pal, Sanghamitra Chowdhury
Hyderabad: Gaurav Chandra,

News Stand Sales and Subscriptions
General Manager Circulation: Narendra Budhiraja
Reginal Manager North: Yogesh Shrivastava
Circulation Department: Bhupender Singh Bisht,
Kapil Kaushik, Arindam Das, Rajeev Nayan Sinha, S. Shiva,
Deepika Joshi, K.M. Puttaiah, Sreemanta, Gaganpreet Kaur,
Ballal, C. Shiv Kumar, B.S. Pandey

4PS B&M ONLINE:
Ranjit Singh, Himanshu Negi

For advertisement, subscription, feedback and other queries,
write to publisher@planmanmedia.com
Exclusively Distributed by India Book House Pvt. Ltd. (IBH) at
Mumbai, Delhi, Ahmedabad, Kolkata, Pune, Chennai, Bangalore,
Hyderabad, Chandigarh, Trivandrum
For editorial queries: edit@planmanmedia.com
Printed at: M.P. Printers, B220, Phase-II, Noida-201 305
Printed and Published by Ashok Bose on behalf of
the owner Dr. M.K. Chaudhuri (Founder of IIPM).
Editor: A. Sandeep
Published from C-10, Qutab Institutional Area, New Delhi-110016
Visit us at: www.4psbusinessandmarketing.com

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For Detail about IIPM, Click below...
IIPM News
IIPM going global
IIPM : EDITORIAL & RESEARCH
IIPM Press Release :- It’s all about value
IIPM : All the roads lead to home...
ABOUT IIPM
IIPM MANAGEMENT INSTITUTE
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
IIPM Publication :- The legendary Hungarian hospitality
IIPM Alliances

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It's all about 'E'nduring 'U'nity!

IIPM BEST MBA INSTITUTE
The accession of the two Balkan countries would increase the total number of countries in EU to 27. That the latest entrants to EU were former communist countries is not so much of problem, as these nations have willingly accepted democracy and are earnestly endeavouring to jettison the baggage of history loaded on their backs. It is well known that at present, the two countries cannot add much to the European economy, because of their weak financial and industrial state. Moreover, the two nascent democracies are deeply afflicted with corruption and will surely take time to adjust to the democratic norms and practices, prevalent in the ‘Old Europe’. However, there is hope that despite all the problems, these countries would be able to evolve into more rule-based societies under the guidance of a ‘supra-state.’ Th ere is no gain saying the fact that the EU is currently grappling with many problems, the primary being the adoption of a constitution.

All said and done, it's now up to the top nations in EU, who will have be more accommodative and accept their poor brethren with open arms and may even have to dish out that extra bit to uplift these poor nations. After all, brotherhood doesn't involve options, isn’t it?!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Links
IIPM Publication :- Facing the challenge
IIPM RANKED AHEAD OF FIVE OF THE IIMS
IIPM Students Life > Campus Placement
IIPM Alliances
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
IIPM Publication :- Electronically Yours
More about IIPM
IIPM Publication :- 'Sidhuism' must prevail !
IIPM Admission > Application Details
IIPM Publication :- Jet Airways to flythe American way...

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM & 4Ps Release :- ‘CAS’e for choice

IIPM PUBLICATION

DTH or Cable CAS? A tough one!
You could well bid adieu to those (not so) good ol’ days of paying up for Sun TV, Raj & Alpha Punjabi (unless of course you are fond of them anyways!). The dawn of year 2007 brought, in its wake, the enforcement of the Conditional Access System (CAS) for certain areas in Delhi, Mumbai & Kolkata. To put it simply, pay channels in these areas would now be available exclusively through set top boxes (STBs).

For the uninitiated, the concept of CAS is integral to both Cable TV and DTH. The major diff erence is that while cable is through wire network, DTH is via satellite, catering directly to the consumer and run by the broadcasters themselves. CAS will eliminate the middleman, as well as the cat fight over TRPs, since actual viewership can now be recorded, making it a boon for advertisers too. Roop Sharma, President, Cable Operators Federation of India says, “Broadcasters are opposing a la carte pricing because it would reveal their actual TRPs and result in subsequent revenue losses.” Also viewers get to choose their channels and pay for them only. The catch, of course, is that there have to be norms to ensure that rival DTH operators provide each others’ channels. Currently Tata Sky offers some Zee channels and Dish TV provides some of Star channels, after a directive by TRAI. Moreover, pricing is still an issue, as there is currently no cap on DTH prices. Recently, TDSAT has even asked TRAI to intervene in the matter. While current packages for DTH are attractive, the users may be in for some rude shocks later on.

If government regulation hasn’t compelled you to go for that STB yet, there’s another option on the way. BSNL is launching the next generation IPTV technology all over India with investments of Rs.8 billion, which will provide internet as well as TV channels through your humble and low-key (not for long!) telephone. Take your pick dear readers, but do ensure you also read what lies between those lines!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

For More IIPM Article, Visit Below....
IIPM Publication :- 'Sidhuism' must prevail !
IIPM Admission > Application Details
IIPM Publication :- Jet Airways to flythe American way...
INDO-AFGHAN TIES
IIPM Students Life > Campus Placement
IIPM Academics : Global Outreach Program
IIPM Students Life > Campus Resources
Story About IIPM-The Indian Institute of Planning and Management
IIPM Students Life > Campus Placement
IIPM-News Websites
Q: We are a company that is growing fast, and we’ve started to ...
IIPM Alliances

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)