ITC to lodge in the mofussil now

IIPM PUBLICATION

After enticing the rural populace with its e-choupal and Choupal Saagar initiatives, Tobacco major ITC is now all set to unleash its ‘Fortune’ chain of hotels in these areas. The company would test thewaters by opening lodges attached to its e-choupals and Choupal Saagars. Fortune Lodge, as it will be called, will be targeted at the budget travelers and each lodge will have 16-25 rooms along with eateries. As per the plan, year 2007 will see the opening of 15 such lodges or more. ITC is also planning to roll out 700 Choupal Saagars by 2010 and Fortune Lodges are expected to follow this expansion.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
http://iipm-top-mba-institute.spaces.live.com/
http://iipm-here-is-your-future.spaces.live.com/
http://iipm-campus-events.spaces.live.com/
http://iipm-institute.spaces.live.com/

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM Publications :- Tobacco and alcohol advertising is banned in India

IIPM BEST MBA INSTITUTE

Tobacco and alcohol advertising is banned in India. Then how do you justify the ‘Red and White Bravery Awards’ or the ‘Manikchand Filmfare Awards’? Teacher’s Whisky advertises for ‘Teacher’s Achievement Awards’, and Bacardi Advertises its ‘Bacardi Blast Album’. Is such surrogate advertising right when the fact is that tobacco is the second major common cause of death and children start alcohol consumption at an age as early as 14 years?

‘Choice’ was advertised as a birth control pill with iron; however, it contained ingredients, which categorized it as a Scheduled H drug to be given only on prescription. Recently, Wings Pharmaceuticals flooded news channels with advertisements of a drug called ‘Diclowin Plus’, promoting it as an effective medicine for pain relief. However, what it hid from consumers was the fact that if the medicine was taken without a doctor’s prescription (and guidance), it could trigger off peptic ulcers, blood disorders, and ironically, even headaches.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
http://iipm-top-mba-institute.spaces.live.com/
http://iipm-here-is-your-future.spaces.live.com/
http://iipm-campus-events.spaces.live.com/
http://iipm-institute.spaces.live.com/

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Ujjal Sinha: CEO of Kolkata-based Genesis Advertising

IIPM PUBLICATION

The fact that the country is making great progress and Indians are making a mark in every sphere globally, he believes, is something that no one can deny and is hugely praiseworthy. “However, to ride on that and conclude (insist?) that we have made big waves and become a force to reckon with, is utter rubbish! We have not. We are (at best) just about beginning to draw attention. The one making waves is Brazil, who ironically is not even an English-speaking country! They have a very special Brazilian way of creating ads that are wacky, sexy and extremely endearing, which seems to be a huge hit in the West, totally disproportionate to the tiny size of their country. More power to the elbow!” Khan believes that if people are waking and looking at us, it’s largely due to the fact that Indians are making solid waves across so many diverse disciplines, spheres and fields. Advertising is only one tiny speck... Agree?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Anil Ambani, Ratan Tata, Mukesh Ambani, Sunil Mittal and Lakshmi Mittal are some formidable rivals that the Ruias have to contend with

IIPM BEST MBA INSTITUTE

Tony Jesudasan is not someone who is very well known beyond the realm of media and the world of hacks. With an ever ready grin, a smile and a guffaw when required, he has been master minding and handling corporate communications (call it media relations if you want) for the Reliance Group from Delhi for close to two decades. After the famed split of 2005, Jesudasan opted for the younger sibling Anil Ambani. In the course of his tenure as a loyal Ambani lieutenant, Jesudasan has inevitably ruffled a few feathers. But few snort and raise their eyebrows in flashing anger at the mere mention of his name, the way communications managers working for Essar do.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Let’s Feast In India

IIPM PUBLICATION

Uncle Sam has always eyed India as a greener pasture and with the sheen of Wal-Mart’s entry in India, the QSR players’ plans here have been totally overshadowed. With McDonald’s, Pizza Hut, Domino’s and several others being lambasted in their own homes on grounds of obesity and several other issues, India proves to be the ideal hunting ground. QSR players are having a merry time here with certain segments in India now recording higher growth rates than the growth rate in USA. According to industry estimates, growth rate of the pizza market in US is merely 5%, while the Indian market is showing 20% growth. Further on, behemoths like Burger King, Starbucks et al scouting for a franchisee Indian partner to roll out their outlets here. Interestingly though, Starbucks’ Indian safari has been put in stymie on IPR related issues, as Indian entrepreneur Shahnaz Husain is also coming out with a coffee chain, christened as Starstrucks.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM’s Post Graduate programme
This brings us to the second part of this future evolution
IIPM Programs
IIPM Alliances
Teleshopping cuts a sorry ‘figure’!
“If you want it, measure it. If you can’t measure it, forget it”
Adding content to connectivity!
Dreams passed over
To the Highlands of Heaven!

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Pantad med?

IIPM BEST MBA INSTITUTE

The Indian retail business space is being considered the sunrise sector for India Inc; proof being the long queue of corporate biggies waiting to become a part of this growing inferno. Surely, with just 3% of the total retail space being occupied by organised retail players (estimated by Ernst & Young), a lot of promise lies for all on this ammo-splattered stage. While there is no doubt about the bright prospects in the sector, one thing stands out for sure – in the face of so many amateurs who are betting huge on the sector, the older players should not forget their strengths and core focus areas. So there’s Biyani who has perhaps made that horrendous mistake which might just cost him his present remarkable stance in the Indian retail sector. Yes, while scampering in the rat race, Biyani has perhaps forgotten the need to strengthen his flagship ventures.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Radio to the rescue

IIPM PUBLICATION

A country without a name, its borders, unknown, and its citizens ‘lost’, Lost City Radio has Norma, the chief character, playing host to a late night radio show – ‘Lost City Radio’ – a program striving to unite people missing in war with their kin. The insurgency of over a decade, between the government and IL (Illegitimate Legion), an imagined separatist faction (read leftist), has subsided but the clouds remain dark and cast evil tones. It’s amidst these black overtones that in Norma’s radio gig emerges a silver streak. Through her program on the only radio station in existence, she reads out names every Sunday night of people lost or displaced, tortured or dead. Hers is the most familiar diction in this hapless nation, where ten long years have failed to diminish shivers of trauma from post-war syndrome. Nonetheless, a glimmer of hope endures, rendering the radio a messiah of deliverance. Beneath this noble quest however, lies another, rather personal mission. Because for Norma, now in her early forties, hosting ‘Lost City Radio’ means an extended expedition to look for Rey, her lost botanist husband with a penchant for intimacy with the banned IL rebels, whose disappearance about a decade ago serves as a compelling reason for her transmissions on the show.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)