ITC to lodge in the mofussil now

IIPM PUBLICATION

After enticing the rural populace with its e-choupal and Choupal Saagar initiatives, Tobacco major ITC is now all set to unleash its ‘Fortune’ chain of hotels in these areas. The company would test thewaters by opening lodges attached to its e-choupals and Choupal Saagars. Fortune Lodge, as it will be called, will be targeted at the budget travelers and each lodge will have 16-25 rooms along with eateries. As per the plan, year 2007 will see the opening of 15 such lodges or more. ITC is also planning to roll out 700 Choupal Saagars by 2010 and Fortune Lodges are expected to follow this expansion.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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