Ujjal Sinha: CEO of Kolkata-based Genesis Advertising

IIPM PUBLICATION

The fact that the country is making great progress and Indians are making a mark in every sphere globally, he believes, is something that no one can deny and is hugely praiseworthy. “However, to ride on that and conclude (insist?) that we have made big waves and become a force to reckon with, is utter rubbish! We have not. We are (at best) just about beginning to draw attention. The one making waves is Brazil, who ironically is not even an English-speaking country! They have a very special Brazilian way of creating ads that are wacky, sexy and extremely endearing, which seems to be a huge hit in the West, totally disproportionate to the tiny size of their country. More power to the elbow!” Khan believes that if people are waking and looking at us, it’s largely due to the fact that Indians are making solid waves across so many diverse disciplines, spheres and fields. Advertising is only one tiny speck... Agree?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)