Let’s Feast In India

IIPM PUBLICATION

Uncle Sam has always eyed India as a greener pasture and with the sheen of Wal-Mart’s entry in India, the QSR players’ plans here have been totally overshadowed. With McDonald’s, Pizza Hut, Domino’s and several others being lambasted in their own homes on grounds of obesity and several other issues, India proves to be the ideal hunting ground. QSR players are having a merry time here with certain segments in India now recording higher growth rates than the growth rate in USA. According to industry estimates, growth rate of the pizza market in US is merely 5%, while the Indian market is showing 20% growth. Further on, behemoths like Burger King, Starbucks et al scouting for a franchisee Indian partner to roll out their outlets here. Interestingly though, Starbucks’ Indian safari has been put in stymie on IPR related issues, as Indian entrepreneur Shahnaz Husain is also coming out with a coffee chain, christened as Starstrucks.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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