Tune in Moto

BRAND : Motorola
HEADLINE : Tune in Moto
BASELINE : Enjoy FM on the move.
AGENCY : O&M

4Ps TAKE : It’s radio ga-ga all the way, and FM power has become yet another way of enticing mobile customers. The latest Motorola ad is no exception and displays all its models offering one USP: The FM feature! The target audience is clear: The youth, who want to be musically-mobile all the time (be it on long walks or waiting for their boy/girl friend to turn up)! Of course, with the faithful brand ambassador Aby baby around, you can be assured for some eye-candy; Abhishek wows yet again in a stunning shot where he’s clearly grooving to music. Crystal clear communication: Motorola’s FM feature. Not to forget a special mention of the recently launched MOTOFLIPW220. Say hello to FM-loaded Moto!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

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