Sony dares to ring in South Korea

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Seeking to make inroads in the highly competitive South Korean handset market, Sony Ericsson is negotiating a deal with SK Telecom, South Korea’s top mobile telecommunication service provider by number of subscribers. Sony Ericsson has agreed to adopt Wireless Internet Platform for Interoperability on its products. At present, the South Korean market is dominated by domestic handset makers, Samsung Electronics and LG Electronics. Motorola is the only foreign brand selling handsets in South Korea after Nokia exited in early 2003. This move from Sony Ericsson would infuse some competition in the South Korean telecom market.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Tune in Moto

BRAND : Motorola
HEADLINE : Tune in Moto
BASELINE : Enjoy FM on the move.
AGENCY : O&M

4Ps TAKE : It’s radio ga-ga all the way, and FM power has become yet another way of enticing mobile customers. The latest Motorola ad is no exception and displays all its models offering one USP: The FM feature! The target audience is clear: The youth, who want to be musically-mobile all the time (be it on long walks or waiting for their boy/girl friend to turn up)! Of course, with the faithful brand ambassador Aby baby around, you can be assured for some eye-candy; Abhishek wows yet again in a stunning shot where he’s clearly grooving to music. Crystal clear communication: Motorola’s FM feature. Not to forget a special mention of the recently launched MOTOFLIPW220. Say hello to FM-loaded Moto!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Met Life today?

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The Indian insurance market is on fire and MetLife has ambitious plans!
Like hoards of other global majors, this US-based insurance biggie entered India in 2001, after the insurance sector was liberalised. The difference today is that this insurance major has upped its ante in the Indian market by launching an aggressive expansion plan, pumping in a cool $100 million as capital. The news comes as no surprise given that globally MetLife Inc. is targeting 15% of its total income to come from its international operations, specifically India and China. To grow at a faster pace in India, MetLife has adopted the mantra of vigorous expansion.

Working towards getting 5 million customers by 2010, MetLife India is focussing on expansions through institutional tie-ups. Its most recent teaming up with UTI Bank for its bancassurance channel, is expected to further strengthen MetLife’s national footprint. 4Ps B&M spoke with Gaurav Suri, Director-Marketing, MetLife Insurance, India, to get an inside perspective on MetLife’s India plan.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Express the miracle Express the miracle of love

IIPM PUBLICATION
The Polar Express (2004): Hop on to The Polar Express that would take you through an unforgettable journey to the North Pole and back. The home of Santa might be covered with snow but would melt your heart in the warmth that envelopes the season. A little boy who is losing his faith in the merry old man with every passing year, undergoes this joy ride to battle collapsing faith and celebrate the fantasies and greetings of Christmas. When Chris Van Allsburg penned this classic, he sure wouldn't have dreamt of the grand eye-catching animation that would bring this Tom Hanks powered tale to such 'animated' life. Dive right into the infectious spirit of this season, which even outshines the million twinkling stars that crowd the horizon!

So what are you waiting for? Christmas?!

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

IIPM Publication :- 'Sidhuism' must prevail !

IIPM BEST MBA INSTITUTE
Sidhu’s decision to take up commentator’s job was as strange and sudden as his metamorphosis into a wonderful stroke player. In his initial days, he would dread the camera he had to face after scoring a century. He would muster enough courage to barely mumble a few words of thanks. But he sincerely worked on improving his diction, delivery and vocabulary, just as he had strived from being a ‘strokeless wonder’ into a ‘sixer Sidhu’.

As a TV personality, Sidhu’s rustic and earthy style endeared him to the audience, who were somewhat bored with the monotony of suave and sophisticated commentary by Harsha Bhogle and Sunil Gavaskar. He developed his own distinct style by literally converting Punjabi idioms into English or using their closest parallels. His unique style is popularly identified as ‘Sidhuism’.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)