DEFINING MARKETING MOMENTS OF 2009

Savreen Gadhoke and Surbhi Chawla present the sizzlers, the scorchers & the whimpers that rocked 2009

From Obama to Fevicol, from Bigg Boss to the Ambanis, we bring to you the most defining marketing moments of the year gone by

Sibling rivalry redefined: Nobody has perchance used media as a tool to win points in a corporate battle, as the Ambanis have done. In the gas pricing issue between brothers Mukesh & Anil, the latter launched a campaign against the former by giving front page ads in almost all national dailies accusing the Petroleum Ministry of interfering in a corporate dispute and favouring RIL!

When mascot became larger than the brand: Vodafone’s newly-created mascots, officially called, Zoozoos instantly created mass-hysteria promoting its VAS offerings. Zoozoos successfully triggered a hot debate on whether creativity in 30-sec spots is enough to make killer brands. Well, Zoozoos did manage to create at least one killer brand – they themselves.

Superstar employees: Intel launched ‘Sponsors of Tomorrow’ to give an insight of the company to its consumers. The ad campaign highlighted Intel’s people and their revolutionary inventions. The campaign took Intel’s employees to another level altogether by calling them ‘Intel Superstars’ with a tagline: “Our superstars are a little different from your superstars.”

Engaging with real consumers was never so personalised: A marketing trend pioneered by Frito Lay’s Kurkure gained momentum like never before. So, we had Maggi (which printed real-life stories of Maggi-lovers on the packs) and Dove (which made brand ambassadors out of the contestants of Dove Real Face Test Campaign) engaging with real consumers, thereby enhancing brand loyalty and equity. Even Google, through the Doodle 4 Google contest, engaged school kids.

Changing the rules of the game: The telecom price war was never as intense as in the latter half of 2009. ‘Pay per second’ suddenly became the hottest pricing strategy applied by almost all telcos and was extended to SMS and roaming plans as well. But the game changing pricing strategy was first initiated by Tata DoCoMo’s GSM that offered the ‘pay per second’ plan to its customers – a breakthrough move by a new entrant in the GSM space. Same with RCom’s GSM offering, which charged one paisa per SMS from its customers. What better than hitting the biggies where it hurts the most…

Landmark for the generic brand: The mazboot jod of Fevicol completed 50 years in 2009. And to celebrate this landmark, Ogilvy India conceptualised the Moonchwali campaign. A lot of buzz was created even before the launch of the campaign as teasers were launched in multiplexes and movie theatres. Insertions in dailies intimated to readers that the Moonchwali is coming soon.

New way to introduce a spot on TV: To create frenzy around the news that Bollywood’s star couple Abhi-Ash are coming together for the ad campaign of Lux soap, it was decided to launch the campaign in the Lux-sponsored reality show on Star Plus – Lux Perfect Bride. The participants (paired as couples) were made to play the blind-fold game that Abhi-Ash play in the ad and dance to the tune of the jingle. For the first time ever, an ad campaign was introduced by way of a reality show.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
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EXPLOSION IN FOOD BRANDS

In fact, the consistent increase in agricultural output, combined with India’s second largest in the world arable area, have worked to a large extent to support easing of raw material sourcing issues for RTE and RTC products, a big reason for global giants to enter India. A FICCI estimate this year says that the year 2009 has been a record year for India’s food retailing industry as at least 20 convenience food brands have entered the Rs.9,900 billion Indian agri-retail sector. Who all are we talking about here? Starting from global giants like Walmart, Hershey to Indian players like Capital Foods, Mother Dairy, Kohinoor Foods, the list seems to be growing by the month.

The Ministry of Food Processing Industries reports that the food processing industry in India grew at 14% ytd as on October 2009, irrespective of the economic recession. The convenience food market, in consequence, has seen incredible foreign direct investments of $143.80 million. As mentioned before, international biggies have not only resorted to the acquisition route but also at the same time have attempted to create sturdy sourcing hubs for their global food businesses. MTR Foods Ltd is a brilliant example of how an Indian convenience food brand was simply lapped up by a global behemoth for such reasons. The Norwegian branded food major Orkla SA acquired the Bangalore-based MTR Foods Ltd for $80 million to get a snapshot entry into the Indian market. At the same time, Orkla is now using MTR as the sourcing hub for its overseas food business. And as Hemendra Mathur, Managing Director of Small Enterprise Assistance Funds, tells us, in cases of foreign acquisitions like Dr.Oetker, Orkla or even the much known HUL acquiring Modern Food, the biggest advantage is the transfer of R&D technology to the Indian hub.

Therefore, supporting such efforts of foreign companies is the Indian government, which is actually encouraging foreign giants to enter India. Consider the ‘Vision 2015’ approach undertaken by the Ministry of Food Processing Industries and CII, which is driven by a mission of overseeing a ‘three-fold’ growth in the size of the processed food sector by increasing levels of processing of perishables from 6% to 20% of total production. Apparently, a huge focus is also being driven into plans and policies that go on to ensure that value addition in food production is raised from 20% to 35% overall, including packaging and branding.

But one critical aspect that is being forgotten by the Ministry is that many Indian companies, even larger ones, sometimes do not come up to global process and production benchmarks. For example, bullish on the lucrative exports market, not many know that the UK based Rotschild’s FieldFresh had tied up with the Bharti group much before Walmart had. Some members of that venture reveal to 4Ps B&M that Rotschild’s extremely demanding speed of sourcing was really hard for the Bharti group to match up to – and the obvious result, the members disclose, was that Bharti last year bid adieu to Rothschild and embraced Walmart.

At the same time is the case of North America’s leading chocolate and confectionery manufacturer, Hershey, which tied up two years ago with Godrej Beverages and Foods Ltd. Christened as Godrej Hershey Foods and Beverages Ltd, this JV in a time span of two years has not only grown by 20% but has become a major supplier to other players like HUL (for its Kissan brand). In a symbiotic relationship, the JV gives Godrej international technology to grow its food and beverage business and gives Hershey a platform to launch its brands in the attractively fast growing Indian confectionery market.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

MAD. AVENUE: NOT SO HOT ANYMORE?

Marketing bigwigs globally have been favouring small, closely-knit agencies for their personal attention for sometime now

Watch Kenny Tomlin – his eyes fixed on a huge flat-screen monitor - in his mousy office housed in an equally nondescript business centre in Wal-Mart’s home town Arkansas and you may at first refuse to believe that he’s the CEO of an agency that is betting on bringing in $7.8 million as revenues for 2009. But Tomlin intends to do exactly that with his three-year-old digital agency, Rockfish. Tomlin’s start-up has stacked some big brands into its purse, including Wal-Mart, P&G, Tyson Foods and Hershey’s. During a year when many big agencies were choking on the recession storm that swept America, Tomlin’s lean and unique business model has kept Rockfish Interactive afloat and growing. So why have biggies like Wal-Mart (which usually works with large agencies like Martin Agency and R/GA), chosen Rockfish to conceive and implement their online marketing initiative? Suraya Bliss, Sr. Director for Communications at Wal-Mart Stores gave the answer to Adage in a recent interview. “They helped us address tough issues, and haven’t lost sight of creativity in the process,” says Bliss, adding that Rockfish helped Wal-Mart with “challenges on the back end as well.”

Bliss is not the only marketer harboring such radical sentiments. While the trend has only now begun catching on in India, big marketers in the US have been favouring small, closely-knit agencies that give them personal attention for sometime now. The fact that they also come 15-20% cheaper than the fancy agencies – with large overheads and swank offices – on Madison Avenue is just an added benefit tipping the scales for recession-hit marketers. And that (recession) is another cause and effect syndrome that is prompting a new craze for agency entrepreneurship in American ad-land. Prompted by layoffs, job insecurities or simply personal dissatisfaction at big agencies, these outfits mostly specialise in digital or social media.

But exceptions like P.J. Pereira and Andrew O’Dell are creating waves too. Both of them quit high-flying executive jobs with big agencies and launched their namesake multidisciplinary agency in San Francisco last year. In an interview, the pair told WSJ: “The problem with most existing ad agencies is that they either have a traditional focus or a digital orientation — and either way, marketers aren’t as well-served as they could be.” They pride themselves on their USP of hiring employees with unusual backgrounds rather than advertising experience, including a wine expert, a music producer, a shark wrestler and a Hollywood screenwriter – some of whom have already delivered award-winning works during the agency’s 18 months. Pereira’s strategy: To think outside the box, one must have people who’ve lived in different boxes! And it works because Pereira has a small team that functions in a casual ambience. Point is, global marketers are increasingly getting convinced by the logic of ‘small is big on delivery’ - Pereira O’Dell has already landed hi-flying clients like toymaker Lego, Pony and the University of Phoenix. The agency’s “strong growth, significant client wins and outstanding creative work” has already landed it the title of ‘Small Agency of the Year’ in AdAge’s first such awards.

Agency consultant Michael Gass believes that there has been a paradigm shift in the manner that small agencies acquire business. Breaking popular perception, he argues that now 80% decision makers find their agency and not the other way round. And if pull is hotter than push in ad-land now, then ‘delivery’ is bound to have more weight than candy floss dressings and plush office decors. Going by recent accolades, awards and new business wins, the small guys are certainly ‘pulling’ in the crowd with their cost effective deliveries, and above all, involved solutions for client problems.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It’s a ‘Yes’ to retailing

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Yes bank may have registered 20% growth in revenues till September 2009 when the entire banking industry was reeling under slowdown blues; it still lags way behind others when it comes to retail penetration. Rana Kapoor, CEO, Yes Bank is equally aware of this and has clearly crafted plans in place to turn this challenge into a lucrative opportunity. This was palpable when the company rolled out 50 outlets and unveiled its plans to add 50 more outlets by 2009-end. Yes Bank even rolled out a TVC showing a money plant growing. But there’s more to it as Rana Kapoor is sending the plant to all stakeholders of the company. As Kapoor points out, “We always believe in enhancing our stakeholders as they’re the ones who make us what we’re today.” But can a money plant convey the retail penetration of Yes Bank?! Well, sowing seeds could have been a better idea!

Angshuman Paul

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

OF POLITICAL INTEGRITY?

Naveen Patnaik, CM, Orissa

For someone who was pals with Jacqueline Kennedy, David Bowe and others of the Hollywood swish set, and knew French better than Oriya when he joined state politics in 1997, Naveen Patnaik’s smooth transformation into a ruthless politician has stunned many. The icing on the cake came earlier this year when his Biju Janata Dal swept the state polls and that too after snapping ties with 11-year ally BJP. His success is easily explained by the manner in which Naveen has carefully crafted his image in the public eye. Watch him speaking easily with farmers under the scorching sun in his constituency – perhaps enumerating the benefits of his Rs.2/kg rice scheme – and you’ll forget the fact that this man has stayed away from his home state and politics for a better part of his life. A confirmed bachelor, Naveen’s mild mannerisms, battle against corruption and pro-poor agenda have made him the cynosure of all eyes. Known as the thinking politician, his clean image has wooed biggies like Arcelor-Mittal, POSCO, Tata and Vedanta into the state. No wonder, supporters hail him as India’s apostle for good governance!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Spicing up things…

IIPM: An intriguing story of growth and envy

At a time when most of the full-service carriers have gate crashed into the supposedly feasible low-cost model, SpiceJet has decided to go against the herd. Anish Srikrishna, Sr. VP, Marketing, SpiceJet, highlights the airlines’ differentiated positioning...

4Ps B&M: How important is it for SpiceJet to build a brand and what are the challenges related to it considering the current turmoil in the sector?
AS: SpiceJet was launched as a carrier that always aimed to provide safe, value-for-money, comfortable and hassle-free air travel to its travellers. The brand’s rapid growth over the first four years since it took off has been built on excellent customer experiences and positive word-of-mouth. But now that we are doing well and growing, it is important that we expand the brand’s reach and appeal to our prospective target audience. The challenge has been to connect with our audience and position the SpiceJet brand as one that offers more than others in the business.

4Ps B&M: When at a time most of the full-service carriers are moving into the low-cost and low-fare business model, how do you plan to differentiate your brand from the increasing competition?
AS: Almost all the airlines today are highlighting the ‘low-fare’ factor as a differentiator. However, we want to place ourselves differently and aim to position our brand as one which caters many services, apart from providing low fares to the customers. The idea is to develop a brand that delivers value beyond the price point. And to achieve that, we are not only providing a safe, modern and young fleet who deliver services in a more efficient and friendly manner with on-time service; but are also committed to listen to our customers so that we offer experiences that they value. All these positive experiences keep the brand alive and fresh in the minds of our travellers. Thus, such kind of positioning definitely cuts through the clutter in a sector that is driven by competitive pricing, which have threatened to commoditise the brands.

4Ps B&M: Is your latest ‘Get More When You Fly’ campaign in line to highlight the same?
AS: Our latest campaign definitely highlights SpiceJet’s unique value offerings for our fliers. When we say ‘Get more,’ we mean that we offer more intangible services to our customers like providing complimentary supervision for minors travelling alone, allowing web check-in without any extra cost, savings on return fares, waiver for sports kits and even selling hot tea and coffee in flight at 30,000 feet at a very reasonable price of Rs.20, et al.

4Ps B&M: What is the marketing mix adopted by SpiceJet to gain maximum reach for its marketing initiatives?
AS: We are looking at a 360-degree approach for our marketing initiatives so as to achieve maximum reach and communicate to all our travellers. For our latest campaign, we are looking at various Indian magazines, radio channels, print, outdoor, et al.

4Ps B&M: How much budget have you earmarked for your advertising and brand building initiatives?
AS: Well, I cannot give you an exact number but we nearly spend about 3-5% of our annual turnover on our advertising and brand building exercises.

Ratan Lal Bhagat

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

TATA TEA - AGENCY: MADISON MEDIA

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

MISSION: Tata Tea wanted to connect with youth. So it re-crafted its communication from brand benefits to a cause driven impetus; from a brand of tea that wakes you up, to awaken the youth to support a social movement.

ACTION PLAN: For the launch of the campaign, Internet was used as the key action-driver and jaagore.com – an online voting registeration site was developed to simplify the otherwise cumbersome process of getting a voter ID card made.

LOLA GK: To get the youth to register on the site, Tata Tea partnered with Channel [V] to create a series of hard hitting spots – ‘Vote ya vaat’ anchored by young celebrities and politicians voicing their individual thoughts. VJ Lola travelled through the country to talk to youth on politics and elections – in her typical whacky style. Next, Channel [V]’s other VJs spoke to the audience about the myths related to voting and finally, short, focused messages from the Bollywood youth icons rounded off the Channel [V] campaign.

RESULT: The campaign reached out to four million youth in the age group of 18-24 years, playing a vital role in the ‘0.7 million new voter registration’ on jaagore.com.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

The power of change

IIPM 3-year full-time Integrated (MBA BBA) Programme

He has not yet completed two months since he assumed the office of CEO of the world’s largest consumer products company, Procter & Gamble (P&G), but Robert McDonald (Bob, as he is fondly called) is all set to give a major growth push to the company. Bob, after surveying the market conditions, has launched a brand new marketing strategy to beat the slowdown blues and has kickstarted growth by promoting his ‘purpose-inspired-growth’ strategy that focuses on P&G’s culture and values. Bob hopes to integrate leadership and value-creation for stakeholders. And this, according to him, can be achieved by a radical change in the thinking of the employees by truly adopting the values of change. Now that’s what you call the power of change - a positive change, of course!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

IIPM - Admission Procedure
IIPM, GURGAON
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

BSNL banking on WiMax...

Following closely on the heels of MTNL, now BSNL too has invited global bids for its WiMax foray. It is expected that WiMax would help in providing the last mile connectivity for the wired broadband and help in increasing its reach. The broadband penetration in India currently stands at a mere 5% of the total population and one of the major obstacles in its growth is considered to be its reach. With the help of WiMax technology, BSNL hopes to address this problem and get more customers in its kitty. However, the problem with BSNL lies in its service delivery and not in terms of reach and pricing. As it is this public sector has the maximum reach in the country as far as broadband is considered and the prices are also competitive. But, most people who have been using its service complain that it is good till the time one does not encounter a problem as the time taken to solve complaints and the slackened attitude is what gets on the nerves of most customers. Analysts believe that the future of the landline connections lie in the hands of popularity of broadband and it would give BSNL a very good opportunity to rectify its churn rate, but for that the company would have to be serious about its customer grievance solving system, especially when the private companies like Bharti Airtel, RComm and Tata Teleservices are going gung ho about their wireless broadband. And if these services pick up because of the convenience and their better offerings, then there would be no way that BSNL will be able to catch up with them.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)