Spicing up things…

IIPM: An intriguing story of growth and envy

At a time when most of the full-service carriers have gate crashed into the supposedly feasible low-cost model, SpiceJet has decided to go against the herd. Anish Srikrishna, Sr. VP, Marketing, SpiceJet, highlights the airlines’ differentiated positioning...

4Ps B&M: How important is it for SpiceJet to build a brand and what are the challenges related to it considering the current turmoil in the sector?
AS: SpiceJet was launched as a carrier that always aimed to provide safe, value-for-money, comfortable and hassle-free air travel to its travellers. The brand’s rapid growth over the first four years since it took off has been built on excellent customer experiences and positive word-of-mouth. But now that we are doing well and growing, it is important that we expand the brand’s reach and appeal to our prospective target audience. The challenge has been to connect with our audience and position the SpiceJet brand as one that offers more than others in the business.

4Ps B&M: When at a time most of the full-service carriers are moving into the low-cost and low-fare business model, how do you plan to differentiate your brand from the increasing competition?
AS: Almost all the airlines today are highlighting the ‘low-fare’ factor as a differentiator. However, we want to place ourselves differently and aim to position our brand as one which caters many services, apart from providing low fares to the customers. The idea is to develop a brand that delivers value beyond the price point. And to achieve that, we are not only providing a safe, modern and young fleet who deliver services in a more efficient and friendly manner with on-time service; but are also committed to listen to our customers so that we offer experiences that they value. All these positive experiences keep the brand alive and fresh in the minds of our travellers. Thus, such kind of positioning definitely cuts through the clutter in a sector that is driven by competitive pricing, which have threatened to commoditise the brands.

4Ps B&M: Is your latest ‘Get More When You Fly’ campaign in line to highlight the same?
AS: Our latest campaign definitely highlights SpiceJet’s unique value offerings for our fliers. When we say ‘Get more,’ we mean that we offer more intangible services to our customers like providing complimentary supervision for minors travelling alone, allowing web check-in without any extra cost, savings on return fares, waiver for sports kits and even selling hot tea and coffee in flight at 30,000 feet at a very reasonable price of Rs.20, et al.

4Ps B&M: What is the marketing mix adopted by SpiceJet to gain maximum reach for its marketing initiatives?
AS: We are looking at a 360-degree approach for our marketing initiatives so as to achieve maximum reach and communicate to all our travellers. For our latest campaign, we are looking at various Indian magazines, radio channels, print, outdoor, et al.

4Ps B&M: How much budget have you earmarked for your advertising and brand building initiatives?
AS: Well, I cannot give you an exact number but we nearly spend about 3-5% of our annual turnover on our advertising and brand building exercises.

Ratan Lal Bhagat

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

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IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
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IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

TATA TEA - AGENCY: MADISON MEDIA

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

MISSION: Tata Tea wanted to connect with youth. So it re-crafted its communication from brand benefits to a cause driven impetus; from a brand of tea that wakes you up, to awaken the youth to support a social movement.

ACTION PLAN: For the launch of the campaign, Internet was used as the key action-driver and jaagore.com – an online voting registeration site was developed to simplify the otherwise cumbersome process of getting a voter ID card made.

LOLA GK: To get the youth to register on the site, Tata Tea partnered with Channel [V] to create a series of hard hitting spots – ‘Vote ya vaat’ anchored by young celebrities and politicians voicing their individual thoughts. VJ Lola travelled through the country to talk to youth on politics and elections – in her typical whacky style. Next, Channel [V]’s other VJs spoke to the audience about the myths related to voting and finally, short, focused messages from the Bollywood youth icons rounded off the Channel [V] campaign.

RESULT: The campaign reached out to four million youth in the age group of 18-24 years, playing a vital role in the ‘0.7 million new voter registration’ on jaagore.com.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Time to focus on Brand

The impact of the economic slowdown seems to be finally moving away from the Indian pharmaceutical industry. And riding on the roll back, Lupin, India’s fifth largest drug maker in terms of sales, has just unveiled its ambitious growth plans. After a successful stint in India, Lupin is all set to capture the US market. The company is planning to launch new branded generic drugs every year in the US in specialised theurapatic areas. And why not? The US pharmaceuticals market has always been a priority market for this drug major. In fact, it contributed around 35% to Lupin’s consolidated revenues for the financial year ending March 31, 2009. However, Lupin, which is one of the fastest growing company and is also amongst the top ten players in the generic markets including US, Japan, India and South Africa, has made this strategic move to increase its revenues and at the same time shield itself from the fluctuations of prices in the unbranded generic segment. Considering the fact that a lot of patents are about to expire, the move certainly makes a lot of business sense. Moreover, the advantage of having branded generic version of the drugs is that even though the cost of the drug comes down, the company can still continue to benefit from the sales of the drug even after the patent expires. This strategy has in fact been followed by many branded drug companies across the globe. Last year, Merck & Co. had also adopted the same strategy when the patent for its blockbuster osteoporosis drug was due to expire. It went ahead with the route of having branded generic version for this drug. Similar was the case with drug major Pfizer, which started selling the branded generic version of its antidepressant, after it went off patent in the year 2006. All this shows the enormous potential that this segment has. Even the stock market has responded favourably to this decision of Lupin and its share prices have soared after this announcement. No doubt, the strategy will further strengthen its presence in US and will add on to its revenues, but then, with rising competition from its domestic counterparts, the company will certainly have to fight hard to make its presence felt in the branded generic segment in the US.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Chaebols strike back

One of the sectors worst hit due to the recessionary waves across the globe was the consumer electronics segment. With consumer spending declining in American and European markets, the consumer electronics companies were suffering with a tremendous drop in sales and exports. Korean Chaebols, LG and Samsung were grappling to find a way out of this and looking at ways to boost consumer sentiments and enticing them to spend. So it does not come as a big surprise that the two South Korean majors have managed to post a better-than-expected performance in the quarter-ended June 2009. Both companies have attributed the reasons for their healthy bottomlines to the bullish sales of TV and mobile phones and are forecasting that the quarter ending September 2009 too will yield healthy figures. LG has already announced that it expects its sales to increase by 10% in the coming quarter. One of the reasons for the strong growth numbers for these companies is that both had launched smartly priced touch phones, which did good business across the globe. LG has already displaced Motorola from its third position in the handset category and is looking aggressively to increase its market share. However, the overall market situation is still grim with Sony Ericsson posting a loss of $302 million for the same period. Market leader Nokia has also cut its outlook for the year ahead. A strong yen is keeping the profit margins of companies like Sony, Panasonic, Sharp and Toshiba under tremendous pressure. LG and Samsung did well in the last quarter as well. Sales of their flat screen TV and Liquid Crystal Display units also seem to be following an upward trend as consumers are expecting these products to offer latest technology at affordable prices. Analysts too are bullish in their expectations from LG and Samsung and are hinting that it could well be a sign that the two chaebols are entering into another growth phase.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
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Detail of all IIPM branches
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IIPM, GURGAON

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

An out of this world experience...

This is what most people expected from the Bandra-Worli sealink when it was showcased to the Mumbaikers last week. However, all those expectations seem to have been washed down the drain, in the early days itself. What’s more, it has started to give nightmares to its makers and even the government. One of the major reasons for the same is that this bridge over the sea has not achieved the kind of traffic it was supposed to get. A survey done by Mumbai Transformation Support Unit of the All India Institute of Local Self Government had shown that around 75,000 passenger car units were supposed to use the sealink on a daily basis, but till now only 32,000 are actually doing the same.

One of the reasons, why people are shying away from using this sealink is that it was build with an objective to reduce traffic congestions and the traveling time. As a matter of fact, in a report given to 4Ps B&M, HCC showed the kind of technology and planning that had gone in making the link and how it would reduce the traffic time for the Mumbaikars to just 7-8 minutes from 40 minutes between these two places. But, jams and chaos that are being caused on the link are actually ending up wasting more time standing on the bridge. Experts also believe that since the link does not cover the western shores, it’s not proving as useful as it was expected .

Moreover, as it’s built on a public private partnership (PPP) basis, it shows some of the biggest loopholes that are present in PPP projects. It’s not that there are any shortcomings in building this sealink, but the time, energy and cost that has been invested in its making has been more than expected. The deal was awarded to HCC way back in 2000, but the Bandra-Worli sealink has shown extensions both on the cost as well as time side. The project was expected to end in 2004, but it took five extra years to finish it and open up for public use. The cost of the project also surpassed its expected level of Rs.300 crore to reach a whopping Rs.1,600 crore.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM fights meltdown, places 2300 students By Education Mail Bureau
Delhi/ NCR B- Schools get better By Swati Sharma
Events at IIPM
Detail of all IIPM branches
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

‘C’ FOR ‘CUSTOMISATION’

M. JANAKIRAMAN, CEO, BHARATMATRIMONY GROUP

“The financial turmoil may have impacted the budget of middle class weddings, in India but the search for a good groom or bride continues. So our online matrimonial search per se is not affected. These are the times when people actually sit back and think of getting married,” says Murugavel Janakiraman, Founder and CEO, BharatMatrimony Group, the market leader among Indian marriage portals.

So does that mean the company did not adopt any strategy to deal with the changing economic environment? No way! Janakiraman not only depended heavily on his shrewd strategies to reap profits, but also went the R&D way to ensure ample service innovations for his portal. He adds, “We even spent 40% of our overall revenues on marketing last year. After all, we are in a business where we lose customers once in every three months.” The matrimony portal has also increased it’s online advertising spending by as much as 10% in the last year.

But that would perhaps be a strategy adopted by every intelligent fish in the market. What extra did Jankiraman do? Well, it’s customisation! The company has rolled out a host of services catering to the needs of individual target segment of consumers, including divorcees, widows and widowers. They not only popped up a sub-arm named Elite Matrimony (with fees as high as Rs.100,000 and catering specifically to celebrities and HNIs), but also ushered in the new concept of ‘Facial Search’, wherein the company uses face recognition technology to assist customers in hunting for spouses that resemble their favourite celebrities.

Says Jankiraman, “This value add helps us go beyond the normal search of caste, age and religion for our customers.” Oh and by the way, Aishwarya Rai look-alikes top the searches in their facial recognition service!

Neha Saraiya

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM fights meltdown, places 2300 students By Education Mail Bureau
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Detail of all IIPM branches
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Divide and rule... happily ever after

IIPM - Admission Procedure

When Subhash Chandra decided to demerge Zee Telefilms into four different companies in April 2006, hardly anyone realised its impact. But with decidedly smaller units and a separate management focus for each of them, the move paid off handsomely. Explains a media analyst, “Before the restructuring, Zee’s entertainment channels were getting all the attention. Now each business has got a focussed management team.” Who says school drop outs (yes, Mr. Chandra was one) don’t know management?

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Sony DVD-DCR-DVD610E

IIPM Programme :- SUPERIOR COURSE CONTENTS

Technical Spcification

40x Optical/2000x Digital Zoom; 800K Pixel CCD; 2.7 inch Wide LCD (123K/16:9) with Touch Panel; Hybrid recording DVD & Memory Stick.
PRICE: Rs.19,700
WARRANTY: 2 Years

Sony’s Handycam DCR-DVD610E has a Super Steady Shot image stabilisation, as well as a ‘Super Night-Shot Plus’ technology for excellent quality in low light. With a hybrid recording technology, you can capture it all directly to a DVD or removable Memory Stick Duo. Its Super SteadyShot feature controls a higher range of shake and vibration frequencies to ensure your home videos are with a high level of smoothness. “Besides the other tech specifications, it also has to look on the recording quality which takes a back seat when compared with Canon HF10” says Rakesh Gupta, a tech analyst.

Marketers’ delight: With 40x optical zooming, it is the perfect camcorder for customers who care about budget too.

Tester’s note: Pros– The camcorder is one of the best picture quality DVD Camcorder which features a 40x optical zoom. It also features a Super Steady Shot image stabilisation with high quality video shooting and still photos up to 410K. Sony DVD610E can record upto 100 minutes high quality recording plus playback compatibility with battery which has an excellent longevity.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

B&O Beosound 6

IIPM Programme :- SUPERIOR COURSE CONTENTS

Technical Specification

60 radio presets with naming, FM (with RDS) and AM, 6 discs changer, frequency range from 20 – 20,000 Hz, ±1 dB, Typical 101 dB signal-to-noise ratio
PRICE: Rs.40,000 without taxes
WARRANTY: 2 years

Backed with an impressive sound quality and easy operation, this one is based on a Samsung platform with specific acoustic refinements. It weighs just 65gms and has a polished stainless steel/soft-touch lacquered plastic finish. It has a huge 4GB memory and a display of 1.81 Inch TFT LCD (128 x 160 pixels). It supports the MP3, WMA, OGG audio formats and runs either on Windows XP SP2 or on MAC iTunes OS. It has a USB 1.1 interface (USB 2.0 for high speed support) and the built-in, rechargeable, approx. 44 hrs playing time. Practically, it can store up to 1,000 songs, has a signal-to-noise feature, making every detail in the music audible. The design of the device is quite simple, yet elegant where the front and rear sides have a boundary of stainless steel frame. According to Prashant Todi, Marketing, Information & PR, B&O India, “The sound quality is among the best in the market, exceeding the celebrated sound of competing musical digital players.”

Marketers’ delight: With 44 hours of playback battery, it’s the pick for all power conscious consumers.

Tester’s note: Pros – Huge batter backup, impressive looks and lightweight. Plays songs in both the Windows XP and iMac versions. Con – Lacks video display.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
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IIPM - Admission Procedure
IIPM, GURGAON
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IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Marauders from Japan have ended Detroit’s dominance over America. And it all started somewhere in the Middle East in 1973

Now IIPM's World-Class Education... for everybody!!

The stark reality of living in a $100/ barrel world actually has two facets to it. Even though motorists across the globe may find themselves in a reality check situation, their consumerist flamboyance doesn’t seem to be anywhere near declining. Roads are clogged with more cars then ever before, even when most of the primary markets had actually shrunk. According to some reports, the US, possibly the world’s largest automotive market, has reduced 12-13% in terms of net sales. Even though massive demands in the developing world might have offset this dilemma, the curse of black gold always looms on the horizon.

Oil crises have persisted throughout the time line of oil’s discovery and eventual inflation has hit consumer price indexes. The poor performance of American automotive industry and its dependence on more fuel efficient cars, however, was hardly perennial. In fact, America was the land of powerful muscle cars until 1973, when the realities of oil price volatility gained prominence following the Israel-Arab war (oil reached a peak of $43/barrel in that year in real terms). America’s obsession with the gasoline-driven fuel guzzling petrol V8s has been actually a bigger conundrum then previously considered. The sheer arrogance of the American consumer towards diesel as a more efficient fuel guaranteed that American car making ways were thoroughly designed around these large inefficient engines.

Post the 1973 crisis, the demise of American muscle cars lead to the SUV era. Here again, the Detroit three (GM, Ford, Chrysler), lead from the front and began to have a model range excessively skewed in favor of the SUV. Japanese manufacturers like Toyota and Honda, on the other hand, were smarter and concentrated on envisioning a brighter future while American manufacturers were busy meeting present market consumption trends. Japanese concentrated more on fuel efficiency rather than the sort after high power engines. The decision was well thought out and the Japanese did manage to outwit the mighty Detroit trio at their own game. As the market condions changed and the demand for fuel efficient cars increased, the Japanese succeeded with their fuel efficient taglines they had been associated with throughout their history. The light, efficient no nonsense cars finally spelt the doom word for the fuel guzzling American cars, who in turn gave out major market shares to their smarter Japanese counterparts. Interestingly, the top three selling cars in America are of Japanese origin!

skewed in favor of the SUV. Japanese manufacturers like Toyota and Honda, on the other hand, were smarter and concentrated on envisioning a brighter future while American manufacturers were busy meeting present market consumption trends. Japanese concentrated more on fuel efficiency rather than the sort after high power engines. The decision was well thought out and the Japanese did manage to outwit the mighty Detroit trio at their own game. As the market condions changed and the demand for fuel efficient cars increased, the Japanese succeeded with their fuel efficient taglines they had been associated with throughout their history. The light, efficient no nonsense cars finally spelt the doom word for the fuel guzzling American cars, who in turn gave out major market shares to their smarter Japanese counterparts. Interestingly, the top three selling cars in America are of Japanese origin!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
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IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
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Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

THOMAS FRIEDMAN - As flat as he can get

IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA

THOMAS FRIEDMAN
As flat as he can get

It was with intellectuals like Thomas Friedman that it all started. His widely acclaimed book The World is Flat, made people realise the fact that the global village had truly dawned upon us, and the key was to accept it, rather than to attempt to wish it away or escape its grasp. More than anything else, he made the world realise that countries like India & China, with their unique low cost model, were growing in prominence. His observations of the Indian BPO industry have been a very important part of his flat world hypothesis.

As a columnist for the New York Times, Friedman has been a key observer of India. For instance, on Tata’s plans for the Nano, he critically commented, “Cheap conventional four-wheel cars, which would encourage millions of Indians to give up their two-wheel motor scooters and three-wheel motorised rickshaws, could overwhelm India’s already strained road system, increase its dependence on imported oil and gridlock the country’s megacities.” Needless to add, he has deemed it a huge danger to India and has expressed hope that India follows its path to development much more sensibly than the West.

So while Friedman plays a major role in shaping perceptions of the world on India, his critical views can inspire necessary debate. After all, a fast growing Indian economy could do well with a rain check every now and then!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

STEPHEN SOLARZ - backing india up

IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA

STEPHEN SOLARZ
backing india up

The sway of the US Israel Political Action Committee in the US state of affairs is not hidden from anyone. The lobby has single-handedly decided the US course of action in Middle East in the last 5 decades, dominated the political scene. And if some gets praise for this, it has to be the US Congressman Stephen Solarz. Well, he is the man who has also been instrumental in Indo-Israeli rapprochement post USSR disintegration and has helped her in coming to the good books of the US.

T. P. Sreenivasan, one of India’s most distinguished diplomats says: “He is India’s best friend in the US Congress and has helped set up not only the India Caucus in the Congress but was also instrumental in setting up a South Asia Bureau in the State Department.”

Solarz is presently an official lobbyist for India. Although Solarz has joined a lobbying firm to legitimise his role, but he has worked more or less alone to support India’s case on the Hill and elsewhere. His initiatives will definitely open new avenues for the Indo-US cooperation in years to come.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Housing

IIPM - Admission Procedure

The one dream which every man has after earning bread, is to have a home of his own. It’s no hidden truth that millions of Indian still live on the road and have no home of their own. Along with thousands of skyscrapers is also a vast area of slums where millions live in animal-like condition. Since 2005-2006, Jawahar Lal Nehru National Urban Renewal Mission has been promising improved housing, water supply and sanitation for the urban poor. But however the living condition of poor has worsened further because of mounting pressure of new entrants, as the housing shortage in urban areas has increase manifold over the years. Studies show that the aggregate housing shortage has increased by 134% during the last six years i.e. from 10.56 million units in 2001 to 24.71 million units, and the urban households have increased by 11.5 million. Only one-fifth of the target housing construction for weaker section of society was complete. In order to fulfill the housing requirement it was essential to complete at least 75% of the target. In order to give shelter to millions of people, 75 dedicated Special Housing Zones (SHZs) should be planned and developed across the length and breadth of the country. These Special Housing Zones should also have all the basic amenities and proper access to safe drinking water and proper sanitation. Moreover, this will enable mass housing and will lower the cost of construction. Moreover, 750000 houses for mass housing should be built in order to bridge the demand-supply gap for housing needs.

As per NSSO, only around 25% of all rural households had undergone some form of construction in the last five years. It is essential that at least 75% of all rural houses should be covered. The finance to these households should be increased to at least 75% from current rate of 60%.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Why Study Abroad When IIPM Gives You 3 global Advantages!
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Iraq means war. Iraq means election.

IIPM - Admission Procedure

Iraqi policies form the basis for US presidential campaign. But in what form?

Iraq remains a significant concern for the population, but that is a matter of little moment in a modern democracy. Not long ago, it was taken for granted that the Iraq war would be the central issue in the presidential campaign, as it was in the midterm election of 2006. But it has virtually disappeared, eliciting some puzzlement.

But there should be none now. The US army in Iraq carries out extensive studies of popular attitudes. Its December 2007 report of a study of focus groups was uncharacteristically upbeat. The survey found that a sense of “optimistic possibility permeated all focus groups... and far more commonalities than differences are found among these seemingly diverse groups of Iraqis.” The Wall Street Journal came close to the point: “Issues Recede in ‘08 Contest As Voters Focus on Character.” To put it more accurately, issues recede as candidates, party managers and their public relations agencies focus on character. Progressive democratic theory holds that the population – “ignorant and meddlesome outsiders” – should be “spectators,” not “participants” in action, as Walter Lippmann wrote.

The participants in action are surely aware that on a host of major issues, both political parties are well to the right of the general population, and that public opinion is quite consistent over time, a matter reviewed in the useful study, “The Foreign Policy Disconnect,” by Benjamin Page and Marshall Bouton. It is important, then, for the attention of the people to be diverted elsewhere.

The real work of the world is the domain of an enlightened leadership. The common understanding is revealed more in practice than in words, though some do articulate it: President Woodrow Wilson, for example, held that an elite of gentlemen with “elevated ideals” must be empowered to preserve “stability and righteousness,” essentially the perspective of the Founding Fathers. In more recent years the gentlemen are transmuted into the “technocratic elite” and “action intellectuals” of Camelot, “Straussian” neocons of Bush II or other configurations.

For the vanguard who uphold the elevated ideals and are charged with managing the society and the world, the reasons for Iraq’s drift off the radar screen should not be obscure. They were cogently explained by the distinguished historian Arthur M. Schlesinger, articulating the position of the doves 40 years ago when the U.S. invasion of South Vietnam was in its fourth year and Washington was preparing to add another 100,000 troops to the 175,000 already tearing South Vietnam to shreds. By then the invasion launched by President Kennedy was facing difficulties and imposing difficult costs on the United States, so Schlesinger and other Kennedy liberals were reluctantly beginning to shift from hawks to doves.

Elite reasoning, and the accompanying attitudes, carry over with little change to commentary on the U.S. invasion of Iraq today. And although criticism of the Iraq war is far greater and far-reaching than in the case of Vietnam at any comparable stage, nevertheless the principles that Schlesinger articulated remain in force in media and commentary. It is of some interest that Schlesinger himself took a very different position on the Iraq invasion, virtually alone in his circles. When the bombs began to fall on Baghdad, he wrote that Bush’s policies are “alarmingly similar to the policy that imperial Japan employed at Pearl Harbor, on a date which, as an earlier American president said it would, lives in infamy. Franklin D. Roosevelt was right, but today it is we Americans who live in infamy.”

That Iraq is “a land of ruin and wreck” is not in question. Several million people are internally displaced. Thanks to the generosity of Jordan and Syria, the millions of refugees fleeing the wreckage of Iraq, including most of the professional classes, have not been simply wiped out. But that welcome is fading soon!

Noam Chomsky

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
IIPM, GURGAON

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Civilising anew

IIPM : EXECUTIVE EDUCATION

A benchmarked in education

“The mind is not a vessel to be filled but a fire to be kindled”- as Plutarch had said. And the good news is that this piece of wisdom seems to have percolated down to the Indian Government…what else could explain the momentous pact that India signed with the ASEAN countries at the Fifth India-ASEAN Summit at Cebu, which was primarily aimed at strengthening the Student exchanges between India and the other ASEAN countries. Education has ceased to be a mundane classroom lecture and has risen from being mere bookish knowledge to an IQ based orientation. Indian premier Institutions like the IIMs, IITs, IIPMs, MDI and many more had already sowed the seeds of student exchange a long time back and this pact between India and ASEAN countries has further fortified such interactions and broadening of horizon. The fact that India was a host to about a hundred students from the ASEAN countries goes to prove beyond doubt that India is not just focusing on its horizontal growth through economic activities that has burgeoned by 30%, but also on its vertical growth by incorporating better education means. Way to go...

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It’s not American!

IIPM : EXECUTIVE EDUCATION

Javier promotes a different brand of politics to deal with crises

This Spanish physicist turned strategist is a die-hard European. Having held the Secretary-General’s post at NATO from 1995-99, Javier Solana has been in the thick of security planning of the amalgamated continent. Now, as the High Representative (HR) for the Common Foreign & Security Policy (CFSP) of the European Union, he has an onerous task at hand of managing the inherent & emerging contradictions in a highly globalised world. From Tehran to Trinidad, Javier had been engaged is promoting the unique blend of EU’s way of dealing with conflicts & crisis in the 50th year of the European Union.

His astute diplomatic skills and his vast experience in handling vexed issues came to the fore during the year. “For the Europeans, the signature of the Lisbon Treaty in December is very important. It will give us better instruments to face new challenges. On the international stage, we will continue to work closely with our partners and the international community to contribute to peace in the world. Stabilising the situation in the Balkans and the peace process in the Middle East will be top priorities,” Javier Solana told exclusively to B&E.Let 2008 see us secure.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Fed up with losses

IIPM’s 36th Glorious Year of Academic Excellence

Is low cost model unsustainable in India?
No, LCC model is still the best suited option in India. LCCs still have lower fares but the fares can not be kept at the levels of 2006 or 2007 when ATF was half the cost of what it is today.

Is there an urgent need to change the aviation business model in order to generate more funds so that one would be no more dependent on just ATF prices?
Dependence on Jet fuel will continue to remain high for all airlines. LCCs in general and SpiceJet in particular do get revenues from ancilliary sources such as insurance, hotel bookings, web advertising etc.

Are there chances of cutting down more flights if the oil prices do not come down?
Reduction of fleet/ flights is a universal phenomenon when demand reduces due to high costs. United Airlines has recently ground one fifth of fleet. To recognise slowing of demand and taking measures to counter it is foresightedness which is what Spicejet has done.

Despite problems Airlines like Rynair and many other Low Cost Carriers in the world have managed to survive the competition. Can’t Indian players learn from them?
This clearly shows superiority of LCC model over the others. However, some revenue streams like car rentals, sale of alcohol, sale of lotteries etc. are either negligible or absent in India.

Aviation experts recommend more consolidation in the sector. Your comments?
Rationalisation of capacity commensurate with the demand is need of the day. Whether it will come from consolidation of self discipline is the question.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

It’s time to pump in more efforts

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

It’s time to pump in more efforts
UP needs to come up with new & better policies to boost investment
V. Ramachandran, Director, Sales & Marketing, LG Electronics India

"Ramachandran on why LG started off from Uttar Pradesh..."

We started out about ten years ago from Noida in Uttar Pradesh and at that point of time there weren’t any specific reasons to start operations from Noida. Only the fact that we wanted to be near Delhi and Greater Noida continues to be quite proximate from the airport.

Also at that time there was an easy availability of land in this region along with an access to quality manpower. These were some of the key reasons that prompted LG to kick off operations from Noida. And as the area was developing at that time, we were promised sales tax exemptions for the goods sold within UP for the coming ten years. But this holiday was cut short with the implementation of VAT.

There was a massive investment in the area by LG in the initial phases. However, what has been pouring, in the last couple of years, is just regular investment which is like routine wear and tear that needs to be made.

Apart from that there have been no incentives given by the government to boost Noida as the manufacturing hub for any kind of industry including LG. The major disadvantage of this place for LG is the fact that it is away from any sea port and as in the consumer durable industry most of the parts are imported; that is a big thumbs down and also shoots up the logistic costs.

However, LG hopes & expect that the state government would pump in more efforts to boost the growth of industries within the state & come up with newer & better policies in this regards specially in regards to a benefit in the income tax.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
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The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)