It’s a ‘Yes’ to retailing

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Yes bank may have registered 20% growth in revenues till September 2009 when the entire banking industry was reeling under slowdown blues; it still lags way behind others when it comes to retail penetration. Rana Kapoor, CEO, Yes Bank is equally aware of this and has clearly crafted plans in place to turn this challenge into a lucrative opportunity. This was palpable when the company rolled out 50 outlets and unveiled its plans to add 50 more outlets by 2009-end. Yes Bank even rolled out a TVC showing a money plant growing. But there’s more to it as Rana Kapoor is sending the plant to all stakeholders of the company. As Kapoor points out, “We always believe in enhancing our stakeholders as they’re the ones who make us what we’re today.” But can a money plant convey the retail penetration of Yes Bank?! Well, sowing seeds could have been a better idea!

Angshuman Paul

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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