BBA MBA and PostGraduate UnderGraduate Management Courses: March 2010

Thursday, March 25, 2010

TATA TEA - AGENCY: MADISON MEDIA

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

MISSION: Tata Tea wanted to connect with youth. So it re-crafted its communication from brand benefits to a cause driven impetus; from a brand of tea that wakes you up, to awaken the youth to support a social movement.

ACTION PLAN: For the launch of the campaign, Internet was used as the key action-driver and jaagore.com – an online voting registeration site was developed to simplify the otherwise cumbersome process of getting a voter ID card made.

LOLA GK: To get the youth to register on the site, Tata Tea partnered with Channel [V] to create a series of hard hitting spots – ‘Vote ya vaat’ anchored by young celebrities and politicians voicing their individual thoughts. VJ Lola travelled through the country to talk to youth on politics and elections – in her typical whacky style. Next, Channel [V]’s other VJs spoke to the audience about the myths related to voting and finally, short, focused messages from the Bollywood youth icons rounded off the Channel [V] campaign.

RESULT: The campaign reached out to four million youth in the age group of 18-24 years, playing a vital role in the ‘0.7 million new voter registration’ on jaagore.com.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
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B-schools expect higher rate of campus placements this year

Labels: IIPM, IIPM Admission Detail, IIPM BEST MBA INSTITUTE, IIPM Gurgaon, IIPM NEW DELHI, Prof. Arindam Chaudhuri

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

Hindustan Times Article - Publisher goes underground
Rashmi Bansal (Editor of JAMMAG)

Rashmi Bansal (Publisher of JAMMAG)

IIPM 3-year full-time Integrated (MBA BBA) Programme

He has not yet completed two months since he assumed the office of CEO of the world’s largest consumer products company, Procter & Gamble (P&G), but Robert McDonald (Bob, as he is fondly called) is all set to give a major growth push to the company. Bob, after surveying the market conditions, has launched a brand new marketing strategy to beat the slowdown blues and has kickstarted growth by promoting his ‘purpose-inspired-growth’ strategy that focuses on P&G’s culture and values. Bob hopes to integrate leadership and value-creation for stakeholders. And this, according to him, can be achieved by a radical change in the thinking of the employees by truly adopting the values of change. Now that’s what you call the power of change - a positive change, of course!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.