Here’s to a beer bellyful of profits!

IIPM BEST MBA INSTITUTE
Beer’s brewing profits, and how! Thanks to strong sales growth in the Americas and Eastern Europe, Dutch brewer Heineken (the world’s fourth-largest brewer in terms of sales) has reported a 14% rise in its operating profits for the first-half of the year. The company announced that operating profits stood at euros 726 million – a figure that has hands down beaten the median forecast of euros 711 million in a media poll of nine analysts. What’s more, revenues were pegged at euros 5.74 billion, again well above the forecast of euros 5.68 billion (thanks to the fact that the Heineken brand boosted its share in the global premium segment, and the sales of its new light beer, Heineken Premium Light, has exceeded expectations). The beer company is now targeting markets like Russia and the South East Asian region through mergers and acquisitions, cost cutting measures and launching new products, such as low-carb beer.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

The only solution in India to increase your market share

IIPM PUBLICATION
TKM has recently announced very ambitious plans to improve its market share in the Indian passenger car market to 15% by 2015 (from approximately 4% currently), a stiff target by all standards with increasing competition. There are plans to introduce a small car to capture the mass market, which is indeed the only way out. On asking about TKM’s strategic plans, Vikram divulges, “The only solution in India to increase your market share is to add a plant. A product and a plant.” However, he refused to reveal any further details on the product that is due for launch.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

MR. BEAN WAS NEVER THIS GOOD

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Well, Tatas may not pay so much heed to plantation in their tea venture, but when it comes to coffee, Tata Coffee (a subsidiary of Tata Tea) not only has 23 estates, but the company also is the largest coffee-plantation company in Asia. Not only that, Tata Coffee, most surprisingly, is also the largest producer of pepper in India. Though Tata Tea’s focus is not high in the premium tea segment, in coffee, the Tatas are present in the entire segment, including instant coffee. Bucked up with a production of as much as 10 million kgs per year, Tata Coffee exported about 4 million kgs of instant coffee for the year 2005. The company’s global ambitions are diverse. Though Tata Coffee’s acquisition of Eight O’Clock Coffee (with its 50% market share in the US whole bean coffee sector) has given it a thundering presence in the US, it was actually Russia where Tata Coffee is one of the most favoured coffee brands.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
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Groping for privacy

IIPM PUBLICATION
They got him, again. Lots of youngsters experiment with girls, booze, the works, but if you’re royalty then it’s not just your folks but an entire entourage of nosy paparazzi out to bust you! Proclaiming him as “Dirty Harry” The Sun published photographs of Prince Harry groping and kissing Natalie Pinkham at a nightclub while his Zimbabwean-heiress girlfriend Chelsy Davy was out of town. But now, like loyal subjects, as The Sun toed the royal line by owning up to the royal misdemeanour of printing pics about three years old, the tabloids better start counting their days before Officer Cadet Wales finally decides to make use of the royal artillery!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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Eyeing The Best Deal

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To garner a bigger share of the pie, watches and glares marketers are in the process of chartering their success plans for the festival ahead. Market leader Titan (from the stable of Tata) is kick-starting the festivities by unleashing a new series – Sanketh. The company is fast emerging as a price warrior with its ‘Titan Lao Khushian Pao’ campaign, which promises a discount of as much as 30%. States Kapil Kapoor, MD, Timex Watches, “Maximum purchase happens in pre-Diwali marketing and to enable consumers to buy more we give this sort of discount.” Titan, which recently forayed into the sunglasses market with the brand Fastrack, is enticing the consumer with designer sunglasses. The brand has revealed the ‘Fastrack Consumer Scheme’ with a range of 148 sunglasses. “The offer comes at an appropriate time for the enthusiastic shoppers in the country and offers our young customers an admired fashion accessory to celebrate this festival,” feels Ronnie Talati, Business Head, Accessories & Licensed Brands, Titan Industries.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
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Steve Wozniak

IIPM PUBLICATION
As a child he built walkie-talkies, intercoms and bid his time debating mathematical concepts. The young genius is the inventor of Apple. Woz – as he was nicknamed – was very bright, even school bored his mind. He fl unked out of Colorado University, later dropped out of California University as well and joined Hewlett Packard. There he met John Draper to market & build illegal “blue boxes” that helped people make telephone calls free of cost! Summer intern at HP, Steve Jobs, helped peddle the “blue box” business, but as it lost steam, Woz turned to build Apple I. Jobs foresaw its potential & persuaded Woz to team up & market it. The Apple logo showed a missing bite, denoting the ‘byte’ in computing language. Apple II followed and the company was raking in millions. But soon after IBM released their first PC, Apple II Plus & Apple III ran into problems; but a major revamp let the company come back on track. In February 1981, Woz’s private airplane crashed & resulted in short term memory loss.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)