Eyeing The Best Deal

IIPM BEST MBA INSTITUTE
To garner a bigger share of the pie, watches and glares marketers are in the process of chartering their success plans for the festival ahead. Market leader Titan (from the stable of Tata) is kick-starting the festivities by unleashing a new series – Sanketh. The company is fast emerging as a price warrior with its ‘Titan Lao Khushian Pao’ campaign, which promises a discount of as much as 30%. States Kapil Kapoor, MD, Timex Watches, “Maximum purchase happens in pre-Diwali marketing and to enable consumers to buy more we give this sort of discount.” Titan, which recently forayed into the sunglasses market with the brand Fastrack, is enticing the consumer with designer sunglasses. The brand has revealed the ‘Fastrack Consumer Scheme’ with a range of 148 sunglasses. “The offer comes at an appropriate time for the enthusiastic shoppers in the country and offers our young customers an admired fashion accessory to celebrate this festival,” feels Ronnie Talati, Business Head, Accessories & Licensed Brands, Titan Industries.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)