EAT, DRINK AND STAY HEALTHY

IIPM MANAGEMENT INSTITUTE
According to the FICCI FMCG Survey, the personal healthcare segment recorded stupendous sales of Rs.55.5 billion in 2005 – a growth of 10.1% over 2004. That is by all means stupendous, considering the overall growth of the FMCG sector. Agrees Namita Chhetri, All India Head, ICMR, “Anything that is packaged under health, sells like hotcakes in the FMCG market as it’s applicable from a kid to an old man.”

Dabur India Ltd. is becoming buoyant with its strategies for consumer healthcare. It plans to double the base of its ayurvedic cough & cold brand, Honitus, and is cashing in on ayurvedic brands like Meswak, Babool & Promise toothpaste to attack the market leaders. Health supplements and oral-care recorded “robust growth of 26.06% and 21.5% (for Dabur), respectively” affi rms Sunil Duggal, CEO, Dabur India. Kolkata-based FMCG company Emami, too, is increasing its thrust on ayurvedic products by aiming to make its healthcare division a Rs.3 billion business by 2008. Pantaloon has pitched in with its brand Tulsi, which will be selling homeopathy & ayurvedic products. Going further, the company is tantalizing Indian hearts with a new cosmetic brand Tumeric. “There is a huge potential for ayurvedic cosmetics in India,” comments Sanjeev Agarwal, President-Marketing, Pantaloon Retail.

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Source :- IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
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