Marineau has creditably improved the finances of LS&CO. , but his job is still largely undone

IIPM PUBLICATION
Aleader is one who knows the way, goes the way, and shows the way,” goes a quote by John C. Maxwell, which suits Philip Marineau, CEO, Levi Strauss & Co. (LS&CO.) perfectly. After seven years at the rudder of LS&CO., Marineau decided on July 6, 2006, to mark a close to his eventful corporate expedition - one in which he playerd the role of a lifeguard and commander and lead from the front! It was a period when he faced criticism for his tough decisions on cost control, which resulted in over 8,000 layoff s and plant closures at LS&CO. But with his unassailable grit and determination, Marineau successfully turned around a company that was in the throes of crisis when he joined in 1999.

Philip Marineau completed his Bachelor of Arts in history from Georgetown University in 1968 and followed it up with an MBA degree from Northwestern University in 1970. His tenure at Levi was his only stint in the non-food and beverage industry. Marineau flagged off his corporate journey as an executive with Quaker Oats Company, where he moved up the ranks to become President and COO from 1993 to 1996. He was the caretaker for the now world famous sports drink Gatorade. He joined Dean Foods Company as President and COO in 1996. Before joining the badly wounded Levi in 1999, Marineau served as the President and CEO of Pepsi-Cola North America. It was under his reign that Pepsi surpassed Coke in North America for the first time in many years.

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Source :- IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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