The only solution in India to increase your market share

IIPM PUBLICATION
TKM has recently announced very ambitious plans to improve its market share in the Indian passenger car market to 15% by 2015 (from approximately 4% currently), a stiff target by all standards with increasing competition. There are plans to introduce a small car to capture the mass market, which is indeed the only way out. On asking about TKM’s strategic plans, Vikram divulges, “The only solution in India to increase your market share is to add a plant. A product and a plant.” However, he refused to reveal any further details on the product that is due for launch.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)