Titan Industry is the market leader today in branded watches and jewellery
IIPM BEST MBA INSTITUTE
In 2003, under Bhaskar’s erudition, the company made a smart turn-around by reducing costs, increasing competition and introducing new products which grabbed a major share in the market. Bhaskar asserts: “Titan Industry is the market leader today in branded watches and jewellery in the country. Therefore, as market leaders, Titan aims to continue to be the pioneer – be it new designs or new campaigns taking the industry to another level in India.” During the years, Titan has been able to earn a reputation of quality, reliability and technology. “Since the beginning, Titan was seen as more than a time keeping device – it was bought because it combined time keeping with elegance,” quips Bhaskar.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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In 2003, under Bhaskar’s erudition, the company made a smart turn-around by reducing costs, increasing competition and introducing new products which grabbed a major share in the market. Bhaskar asserts: “Titan Industry is the market leader today in branded watches and jewellery in the country. Therefore, as market leaders, Titan aims to continue to be the pioneer – be it new designs or new campaigns taking the industry to another level in India.” During the years, Titan has been able to earn a reputation of quality, reliability and technology. “Since the beginning, Titan was seen as more than a time keeping device – it was bought because it combined time keeping with elegance,” quips Bhaskar.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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