Are investments in eco-asset classes really as electrifyingly promising as they’re made out to be? Uhh, yes...

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Going green sounds awesome; but can you make money out of it!?! Well, if you honestly feel bugged by the large and ever increasing hole in the ozone layer hanging over your head (!); if you really worry that a melting Arctic could flood your kitchen (!!); if you feel convinced that former US Vice-President Al Gore, the presenter of the mindboggling environment documentary An Inconvenient Truth (which documents how global warming is destroying the world) is not wasting his own and the world’s time and doesn’t need a new way to earn his living; then believe us, there’s a jackpot to be cracked while the Earth gets painted green!

Well, to make the job easy for those who are in a state of unconditional rumination against the fact that there’s money to be earned in the whole greening process, the world is already making billions out of it. First of all, a look at the most ancient tool of investment in global warming – carbon credits (see National Finance story ‘If you have it, flaunt it’ for description) – shows that the value of the carbon credit market reached a jaw-dropping $21.5 billion for the first three quarters of 2006 (till October), dwarfing $11.5 billion for the whole of the previous year.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)