Globalisation is finally trickling down to Africa

IIPM Programme :- SUPERIOR COURSE CONTENTS

SANJEEV NARULA, MANAGING DIRECTOR, LILLIPUT KIDSWEAR LTD.

How has been your experience with the African market, so far?
Lilliput is proud to be the first Indian kidswear brand to venture into the international market and the response of Egypt has been phenomenal. We started with five stores and seeing the lucrative potential which the market offers, we would be opening another eight stores by Dec ‘08. As the market is still in its nascent stage, it provides immense business opportunities to expand and cater to the audience with fashionable styles and trends at affordable prices.

Where and how much do you plan to invest in this market and in what ways is this market different from the rest of the world?
We are planning to open stores in Botswana, Namibia, Morocco, Zimbabwe and Nairobi. We also plan to enter the South African market shortly. Africa is an emerging economy with a lot of opportunity for retailers like us. And most importantly, the market has been tried and tested by us through Egypt.

Is the time really ripe to enter Africa?
We reiterate that times are changing and the effect of globalisation is finally steadily trickling down to African countries as well. Also we are fully aware of the distressing situation in many African countries; therefore, we plan to enter only stable markets.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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