4ps b&M, for the first time, brings to you a deep insight into who really are raju’s top quasi-ceos running satyam!

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And considering that we are talking about a software company, who can dare deny the relevance of technology; which brings us to CIO Vijay Prasad, who is also Director & Senior VP. He heads the Enterprise Applications & Business Intelligence Solutions Group at Satyam, and is one of the key leaders initiating the programme, “Satyam Project Management Competency,” the PMI way of conducting projects.

In the words of Rama Raju, “The key weakness of Satyam is branding. We have a lot of strengths that need to be communicated effectively.” That makes the role of Hari Thalapalli, Head, Global Marketing & communications, (in Satyam since 1998) of paramount importance. Interestingly, Hari Thalapalli (also known as Hari T to his colleagues) has earlier excelled in the HR function for Satyam globally. He was featured, for instance, in Human Capital, Asia, as one of the top 40 HR professionals in Asia. But later on he took charge as CMO (Global), which, according to Satyam insiders, was a move that was planned in advance. Hari T has been instrumental in one of Satyam’s most significant wins in recent times, when it bagged the contract for FIFA 2010 and 2014. Under the contract, Satyam is the sponsor and official IT services provider of both the events. Surely it will be a massive opportunity for the company to do its branding, which Raju admits, is a problem they need to address.

The credible aspect of these key men is that they have been in Satyam for quite some time, which shows a deep sense of belonging to the organisation. This is undoubtedly an enviable aspect of the DNA of an IT organisation nowadays, since attrition is one of the most dreaded and hotly debated topics in the Indian IT sector. Raju exclaims proudly, “We have low attrition. People who leave the company in fact want to come back. If my asset value goes up, only then would I stay.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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