Back to the ‘Future’

IIPM, GURGAON

With Indian players more than willing to take forward the retail juggernaut, donning the king’s cap in this highly dynamic sector is certainly no mean feat. But Kishore Biyani led Future Group has done it with a great aplomb. With its flagship store Pantaloons, the group ventured into the area of modern retail in 1997 and since then there has been no looking back. Later the group entered value retailing with its Big Bazaar and Food Bazaar stores. Their presence in the retail space reached a crest when they launched their own apparel brands like Indigo Nation, Scullers and Urban Yoga under their group company, Indus League Clothing.

With a strong emphasis on delivering value to its customers, Future Group’s corporate credo reads – Rewrite rules, Retain values. Little wonder that Future Group has subscribed to ‘Indian-ness’ as one of its core values that is followed religiously in allits stores. While speaking to 4Ps B&M, Sanjay Jog, Head-HR, Future Group, states, “We are an Indian company and so we believe that ‘Indian-ness’ should flow out. There are numerous steps that we undertake to reinstate the ‘Indian-ness’, like we encourage our employees to talk in their local languages.”


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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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