India’s Visa power

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

Did you know that the Asia Pacific belt accounts for 60% of Visa debit and prepaid cards’ global consumer volume and over 67% of the number of its transactions? Clearly, people in this region are spending, spending, spending! One look at the numbers and you’ll know exactly how much! Total transactions in the region in 2006 accounted for a huge $156 billion – that is up 31% over $119.08 billion that was spent in 2005. Not just that: in the region, India is the biggest market for Visa debit and prepaid cards. In real terms, there were around 3.39 crore cardholders in 2006 in India – which accounts for 34% of Visa’s customer base of 10 crore in Asia Pacific. After India, the countries with the largest number of Visa cardholders are Thailand and South Korea (1.39 crore and 1.16 crore customers respectively). India is also among the top three markets in the region when it comes to total transactions. At the end of 2006, seven out of 10 Visa cards in India were debit – as opposed to credit cards.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)