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Friday, December 28, 2007

No more child’s play...

ThisNo more child’s play... spells bad news with Mattel recalling about 1.5 million toys from the US market. So kids playing with their favourite characters of Sesame Street or Dora, need to return them! This is not the first time Mattel is recalling its products. In 1998, Mattel had recalled about 10 million of its Power Wheels. There were complains that these toys had the tendency to get overheated and thus cause fire. This time the reason is toxic lead that has been used by a certain Chinese contractor in the paint job. Hence, at a whopping price of $30 million, the toy maker is asking consumers to return back its Fisher–Price toys. The metal causes various health related problems in children and at times even severe ones like brain damage. The manufacturing phase of these lead infested toys was between April 19 & July 6 this year. The toys were sold between May & August 2007 and according to Mattel estimations, about 30% of the problem toys have already reached the shelves for sale. It is not only in the US that the toys have been sold in, but also Britain, Canada & Mexico. Mattel has now decided to test various other products which have come from China to make sure that they don’t have any hazardous property. This anomaly could well be termed as the side-effects of cost savings. There is no dearth of toys in the US which are ‘Made in China’, as China provides the desired cost savings for toy companies. However, the ripple effects of the undesired recall have reached China. Many Chinese labourers are losing their jobs, as the recall has hit the Chinese labour intensive toy industry hard.

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Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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