A diamond is forever

Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz

Brand: De Beers
Agency: HTA
A Diamond is Forever! These four words changed an industry, that hitherto only catered to a niche segment. The campaign, in fact pulled the heart strings of many buyers and the product saw a whopping 19% increase in sales when the campaign was launched in 1997. The campaign not only made HTA win the coveted “Gold Subhas Ghosal Trophy” for effective advertising for its client De Beers Consolidated Mines, but also helped it grab some accolades from the international Ad-Age magazine. In 2000, the magazine named the campaign’s tagline, ‘A diamond is forever,’ as the best advertising slogan of the twentieth century. Few things are really forever, and this campaign is surely one of them! Little wonder, that De Beers has retained this tagline till date.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.
IIPM 4Ps Quiz
2300 IIPM students get jobs
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
IIPM Admission Detail

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)