IIPM Knowledge Centre

While a variety of factors have been touted as the reason behind the dream run of Bollywood, three of them clearly stand out as the catalysts that are propelling Bollywood into soaring success. They are: the entry of ‘corporate’ culture into Bollywood; the explosion in the multiplex culture in India and the coming of age of the Bollywood fan.

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Source :- IIPM Editorial, 2006